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Investing.com -- Google (NASDAQ:GOOGL) has officially launched its virtual try-on tool for clothing in the United States, allowing shoppers to see how they look in apparel before purchasing.
The feature, which was initially introduced as a limited experiment in Search Labs during Google’s I/O event in May, is now available across Google Search, Google Shopping, and Google Images product results.
Users can access the virtual fitting room by tapping the "try it on" icon on any product listing. After uploading a full-length photo, shoppers can instantly see themselves wearing the selected item and can save favorite looks or share them with friends.
In addition to the virtual try-on capability, Google has enhanced its price alert system. Starting to roll out Thursday, U.S. shoppers can now set more specific parameters when tracking prices. Users can specify their preferred size, color, and target price for products. Google will then send notifications when items matching these criteria become available at the desired price point.
The company is also planning to introduce AI-powered shopping features this fall. U.S. users will be able to explore shoppable outfit and room inspiration directly through AI Mode. For example, shoppers looking for styling ideas for a garden party dress or bedroom design concepts can use this feature to generate visual options.
Google’s vision match technology will create various visual options based on user queries and display product listings from the company’s Shopping Graph, which contains approximately 50 billion products.
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