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Investing.com -- Google (NASDAQ:GOOGL) stock rose 1.6% Wednesday, participating in a broader tech sector rally despite potential competitive pressure from AI startup Perplexity’s launch of a new AI-powered web browser.
Perplexity unveiled "Comet," its first AI-powered web browser, in a direct challenge to Google’s dominance in how users access information online. The new browser features Perplexity’s AI search engine as the default search option and includes an AI assistant capable of summarizing emails, managing tabs, and navigating webpages on behalf of users.
Initially, Comet will be available exclusively to subscribers of Perplexity’s $200-per-month Max plan and a limited group of waitlist invitees. The browser represents Perplexity’s most significant product launch in its effort to compete with Google Search.
Perplexity CEO Aravind Srinivas has heavily promoted the Comet launch, positioning it as a strategic move to reach users directly without relying on Google Chrome. The startup’s approach mirrors Google’s own recent efforts to integrate AI capabilities into Chrome, including the introduction of AI mode, a search product with similarities to Perplexity’s offerings.
Despite this potential competitive threat, Google shares participated in Wednesday’s tech sector strength, suggesting investors remain confident in the search giant’s market position and ongoing AI initiatives.
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