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Investing.com -- Google (NASDAQ:GOOGL)’s 2024 Ads Safety Report showcases the company’s use of artificial intelligence (AI) to protect consumers from fraudulent ads. The report highlights how AI has enhanced the company’s ability to prevent scam advertisements from being displayed to users.
Google has long utilized its cutting-edge technology to protect its ad platforms from misuse. In 2024, the tech giant launched more than 50 improvements to its LLMs (large language models), leading to more accurate and efficient enforcement on a larger scale. These enhancements expedited intricate investigations, aiding in the detection of fraudulent activities and signals, such as invalid payment details, during the account setup process. As a result, billions of ads that violated policies were prevented from being shown to consumers, while legitimate businesses were able to display their ads to customers more swiftly.
The company also modified its defenses against continuously evolving scams, specifically the surge in AI-generated ads impersonating public figures. To counter this, Google assembled a team of over 100 experts who developed strategies, like updating the Misrepresentation policy to suspend advertisers promoting these scams. Consequently, the company permanently suspended more than 700,000 advertiser accounts associated with these scams. This action resulted in a 90% decrease in reports of such scam ads in 2024.
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