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Investing.com -- HF Foods Group Inc (NASDAQ:HFFG), a leading provider of international foodservice solutions to Asian restaurants and other businesses in the United States, has launched a new e-commerce platform. This unique offering in the specialty foodservice industry aims to directly serve restaurant employees in addition to HF Foods’ existing restaurant deliveries.
The company also revealed a new logo and tagline, which will be updated on the company’s website and other applications in the coming weeks. The new platform will be rolled out to select customers over the next few months, allowing restaurant employees and owners to directly purchase HF Foods’ high-quality specialty products using the same delivery infrastructure already serving their restaurants.
The platform leverages HF Foods’ global network of suppliers and strong distribution infrastructure to offer a cost-efficient, value-added channel in a seamless digital experience. The newly refreshed logo features a green and gold design, reflecting the company’s innovative direction and high-quality product offerings. The infinity symbol embedded in the logo highlights HF Foods’ renewed focus on technology and logistics, which are core strengths that enable it to serve a growing customer base with greater efficiency and scale.
The company’s new tagline, "Specialty Food is Our Specialty," signals its plans to expand into additional international restaurant verticals. HF Foods will initially launch the e-commerce platform at its North Carolina, Florida, and Utah locations, making it available to thousands of existing customers. The platform uses the same fulfillment capabilities already offered to the company’s growing portfolio of customers, allowing for better market penetration without incurring additional logistics costs.
Felix Lin, President and CEO of HF Foods, expressed pride in the new milestone.
"Today’s food service landscape has become much more digital, online and focused on offering a direct path for consumers to purchase goods and services," Lin told Investing.com. "Our new e-commerce platform provides an additional and meaningfully way for our customers to purchase our high-quality specialty products that they can’t easily get in most areas of the United States. This strategic expansion for HF Foods not only enables our customers to directly acquire our products but also enhances our commitment to customer satisfaction and service excellence. We are meeting our customers where they are by offering a way for them to access specialty foods at an economical value."