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Investing.com -- Instagram released its first dedicated iPad application on Wednesday, featuring a redesigned interface that puts its short-form video feature Reels at the center of the user experience as Meta intensifies its competition with TikTok.
Available globally for devices running iPadOS 15.1 and above, the app opens directly to a Reels feed, which Instagram describes as "lean-back entertainment." Stories are pinned at the top of the interface with one-tap access to messaging.
Reels currently accounts for more than 20% of time users spend on Instagram and represents a key component of Meta’s strategy to increase engagement across its platforms in the competitive short-form video market.
The iPad version introduces a Following tab with multiple viewing options, including recommended posts, content from mutual followers, and chronological feeds. Users can customize their experience by reordering feed options to prioritize their preferred content.
The interface supports multitasking layouts that display messages and notifications side by side, and allows comments to expand without interrupting video playback.
The app is available for free on Apple’s App Store. Instagram has announced that an optimized version for Android tablets will be released soon.
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