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KFC celebrates 30,000th store with Rome opening

EditorEmilio Ghigini
Published 12/03/2024, 14:18
© Reuters.
YUM
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PLANO, Texas - KFC has reached a significant milestone in its global expansion, opening its 30,000th restaurant in Rome, Italy. The brand, which launched its first restaurant in 1952, has been growing steadily, now averaging a new location every 3.5 hours. With a presence in nearly 150 countries and plans to enter more markets later this year, KFC is not only serving billions but also generating employment for nearly one million people worldwide.

Sabir Sami, CEO of KFC Global, highlighted the importance of local business partners, employees, and customers in the company's nearly 75-year history. He emphasized KFC's commitment to adapting to local tastes and contributing to communities through food donation and upskilling programs.

KFC, part of Yum! Brands (NYSE:YUM), boasts the most extensive global footprint among quick-service restaurants and shows no signs of slowing down. In 2023, the brand opened approximately 2,700 new outlets across 96 countries, with significant growth in India and Latin America. KFC contributes half of Yum! Brands' divisional operating profit, underscoring its role as a growth driver for the world's largest restaurant company.

The company's growth strategy includes a focus on being an inclusive employer, digital innovation, menu diversification, and drive-thru optimization. Nivera Wallani, KFC Global's Chief Development Officer, credited the brand's development to the partnership with franchisees committed to excellence and purposeful business practices.

The Rome location features modern elements like double-sided kiosks and digital menu boards. Master franchisee COB S.R.L. plans to open over 25 new KFC restaurants in Italy, surpassing 100 locations later this year. KFC's community engagement in Italy includes food donations to nonprofits and an upskilling program for refugees.

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), continues to honor its heritage while adopting modern, sustainable business practices. This press release statement serves as the source for the information reported.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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