Investing.com - Financial Markets Worldwide

Meta introduces ghost posts on Threads

Published 27/10/2025, 17:22
© Reuters.
META
1.69%

Investing.com -- Meta Platforms Inc (NASDAQ:META) announced the launch of "ghost posts" on its Threads platform Monday, a new feature that automatically archives posts after 24 hours.

The ephemeral posting option allows users to share "unfiltered thoughts and fresh takes without the pressure of permanence or polish," according to the company’s announcement.

With ghost posts, replies are sent directly to the user’s messaging inbox, and only the original poster can see who liked and responded to their content. Users can activate the feature by toggling on a ghost icon when creating a post.

This addition joins other recent Threads features including text attachments supporting up to 10,000 characters and the ability to hide media or text containing spoilers, which was introduced over the summer.

Meta stated it will "keep updating Threads to make it easier and more fun to share your thoughts and connect with others."

Meta Platforms shares rose 1.8% in afternoon trading Monday.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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