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Investing.com -- Meta, the parent company of Facebook (NASDAQ:META), has announced a new initiative to tackle the issue of spammy content on its platform. The company is committed to making the Facebook Feed more relevant and aiding creators to gain visibility on the platform. In an attempt to improve the user experience, Meta is reducing the visibility and monetization of accounts that flood the Feed with spammy content or engage in unfair practices to increase distribution and engagement.
The company recently introduced a Friends tab in the US to recreate the original Facebook experience and is now launching an initiative to further crack down on spammy content. Some accounts attempt to manipulate the Facebook algorithm to increase views, rapidly grow follower counts, or gain unfair monetization advantages. While not always malicious, these actions result in spammy content that overshadows authentic creator content.
To combat this, Meta is taking steps to lower the reach of accounts that share spammy content. Accounts that post content with long, distracting captions, excessive hashtags, or captions unrelated to the content will only have their content shown to their followers and will not be eligible for monetization. Additionally, spam networks that create multiple accounts to share the same spammy content will also be ineligible for monetization and may see a reduced audience reach.
Meta is also investing more resources to eliminate accounts that coordinate fake engagement and impersonate others. For instance, comments detected as coordinated fake engagement will be less visible. In 2024, Meta removed over 100 million fake pages that were used to inflate reach. The company is also testing a comments feature to allow users to flag irrelevant comments or those that don’t fit the conversation.
Impersonation is another issue that Meta is addressing. In 2024, the company removed over 23 million profiles that were impersonating large content producers. Meta is now enhancing its Moderation Assist tool to detect and auto-hide comments from potential fake identities, and creators will be able to report impersonators in the comments.
Meta is also working to protect and elevate creators who share original content. The company is enhancing its Rights Manager tool to help creators protect their original content and providing guidance to creators to help them succeed on Facebook. The company believes that spammy content can hinder the free expression of users and is taking these steps to target behavior that manipulates distribution and monetization.
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