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Investing.com -- In a recent interview with In Practise, a former head of ad partnerships at Meta, the parent company of Facebook (NASDAQ:META), discussed the future of Google (NASDAQ:GOOGL) and Meta in the evolving landscape of artificial intelligence (AI).
The former executive highlighted Google’s current dominance in the search space but noted that the rise of Generation AI platforms could potentially disrupt this. It remains unclear how Google will respond if its search function experiences a decline.
In contrast, the executive foresees continued growth for Meta, primarily driven by the extensive user base of its Facebook platform. Facebook’s user-friendly format and the substantial amount of data it collects about its billions of users give it a significant advantage. Despite the challenges posed by emerging platforms like TikTok, the executive believes that Facebook’s strengths will continue to expand.
Facebook’s ability to collect and analyze user data is a key driver of its success. The platform gathers a wide range of data, including user personality traits, preferences, profiles, and interests. It also keeps track of changes in user interests on a daily basis. This rich and current data set allows Facebook to understand its users in a way that is highly valuable to advertisers.
According to the former head of ad partnerships, Facebook’s ability to closely monitor user behavior and detect shifts in interests gives it an edge. For example, if a user’s interest shifts from running to dancing, Facebook can detect this change and adjust its advertising strategy accordingly.
In conclusion, while the rise of AI presents challenges for tech giants like Google and Meta, Facebook’s robust user base and comprehensive data collection capabilities position it well for continued growth in the face of these challenges.
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