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Investing.com -- NTT Data Group has formed a partnership with Google (NASDAQ:GOOGL) to develop and sell artificial intelligence agents that will perform marketing and other operations traditionally done by humans, according to Nikkei, reporting on the information Tuesday.
The collaboration will utilize Google’s generative AI technology to create these automated services. The AI agents are designed to handle various business functions, with marketing specifically mentioned as one area of focus.
The partnership aims to target the global market while implementing settings to secure client data, addressing potential privacy and security concerns that often accompany AI implementations.
This alliance represents another step in the growing trend of technology companies combining expertise to advance AI applications for business operations.
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