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Investing.com -- The European Union Commission has unconditionally approved Omnicom Group’s $13.25 billion all-stock acquisition of rival Interpublic Group, the regulatory body announced Monday.
The deal, which was first announced in December 2024, combines the world’s third-largest advertising buyer, Omnicom, with the fourth-largest, Interpublic.
The merger will create the world’s largest advertising agency, positioning the combined entity to better compete with major technology companies as artificial intelligence use continues to accelerate across the industry.
Traditional advertising players have been seeking ways to strengthen their market position against Big Tech firms that have increasingly dominated the digital advertising landscape.
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