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Investing.com -- Peloton Interactive Inc. is preparing to launch its most significant product upgrades in years as early as October, aiming to boost sales through refreshed hardware and new technology offerings.
The New York-based fitness company plans to introduce an updated bike and treadmill alongside new branded accessories, according to a report from Bloomberg, citing sources familiar with the matter. The refresh will also feature an integrated artificial intelligence platform and major software enhancements.
In addition to the product updates, Peloton will modify its sales approach by increasing its offerings of refurbished equipment and expanding self-assembly options for customers.
These initiatives represent Peloton’s most substantial product overhaul in years as the company works to revitalize its business and attract new customers.
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