Pinault family explores Puma sale after stock plunges 50% - Bloomberg

Published 25/08/2025, 15:18
© Reuters.

Investing.com -- The Pinault family is considering selling its stake in Puma SE after the German sports brand lost approximately half its market value over the past year.

The billionaire family, which owns a 29% stake in the Frankfurt-listed company through Artémis, is working with advisers and has approached potential buyers to gauge interest, according to people a report from Bloomberg, citing familiar with the matter who asked not to be identified.

Among those contacted are Chinese sportswear companies Anta Sports Products Ltd. and Li Ning Co., as well as US sportswear firms and sovereign wealth funds in the Middle East.

Puma shares have declined by 50% in the past 12 months amid weak demand for its sports and exercise gear and concerns about the impact of US tariffs. The company currently has a market value of about €2.6 billion ($3 billion).

The Pinault family is likely to seek a sizable premium in any potential deal, according to the sources. Artémis is also the controlling shareholder of luxury group Kering SA.

The deliberations are ongoing, and there is no guarantee that a transaction will take place.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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