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Investing.com -- Starbucks (NASDAQ:SBUX) plans to introduce a generative AI assistant in 35 locations this month as part of its strategy to make baristas’ jobs easier and improve service speed in its cafes, according to a report from CNBC.
The coffee chain showcased the new technology, created with Microsoft (NASDAQ:MSFT) Azure’s OpenAI platform, to over 14,000 North American store managers at its Leadership Experience in Las Vegas on Tuesday. The company intends to launch the "Green Dot (NYSE:GDOT) Assist" platform broadly across the U.S. and Canada in fiscal 2026, which begins this fall.
This three-day event comes as Starbucks works to improve its slow U.S. sales and "get back to Starbucks," as CEO Brian Niccol has described the effort since taking the position last year. Niccol aims to reduce service times to four minutes per order, and the AI assistant could help achieve this goal by providing quick, accurate answers to barista questions.
The AI initiative is part of Starbucks’ broader turnaround plans to simplify operations and enhance customer service efficiency in its cafes.
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