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On Monday, General Motors (NYSE:GM) announced the appointment of Sterling Anderson, a prominent figure in autonomous vehicle technology, as its new Executive Vice President of Global Product. Anderson, who co-founded the self-driving trucking company Aurora, will also take on the role of Chief Product Officer at GM starting June 2.
In his new position, Anderson will be responsible for overseeing the product lifecycle of both gas and electric vehicles. He will operate from GM’s Mountain View Tech Center in California and report directly to GM President Mark Reuss.
Anderson’s background includes a tenure at Tesla (NASDAQ:TSLA), where he led the Model X program and headed the Tesla Autopilot team. His departure from Aurora comes after the company’s successful commercial launch of its fully driverless trucking service in Texas.
GM is currently refocusing its efforts on integrating autonomous technology into personal vehicles. This move includes expanding the use of its Super Cruise hands-free driving system. The strategic shift comes after GM ended its robotaxi venture, Cruise, which was a multi-billion-dollar investment aimed at developing self-driving vehicles accessible via an app. Anderson’s expertise is expected to contribute significantly to GM’s new direction in autonomy for consumer vehicles.
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