According to a report by The Wall Street Journal on Tuesday, Tesla (NASDAQ:TSLA) is ramping up the promotion of its Full Self-Driving (FSD) capability as it looks to expand its use of the feature to increase revenue as it faces the possibility of reduced vehicle sales this year.
The publication stated that according to an internal email sent by Tesla's CEO Elon Musk, all customers must receive a test drive using the technology before receiving their vehicle.
The system is said to be an advanced version of Tesla's Autopilot technology, which is available on new Teslas and is aimed at helping with driving tasks like steering and lane changes.
The WSJ stated Musk said in the employee email that he knows it will slow down the delivery process, "but it is nonetheless a hard requirement."
In a reply to a user on X (formerly Twitter) on Monday, Musk remarked that "all US cars that are capable of FSD will be enabled for a one-month trial this week."
Tesla shares are up around 4% at the time of writing, trading above the $179 mark.
The latest developments come as Tesla has faced increased regulatory and legal scrutiny regarding the development and marketing of its driver-assistance systems.