This name is ’a winner in athletic retail’: analyst

Published 09/09/2025, 18:08
© Reuters.

Investing.com -- Citi upgraded Dick’s Sporting Goods to Buy in a note on Tuesday, calling the company “a winner in athletic retail” following its merger with Foot Locker.

“With the close of the DKS/FL deal on 9/8, we are upgrading DKS from Neutral to Buy and raising our TP from $225 to $280,” Citi said. 

The bank argued the merger will create “a powerful force in the world of athletic footwear and apparel.”

Citi estimates that the combined company will generate $22.5 billion in fiscal 2026 sales, including around $20 billion in the U.S. 

For comparison, it noted that “the next player within the US (JD) [is] at $4.3BN in sales.” The analysts added: “Their buying power with the largest and most sought-after brands in athletic should make them a ‘category killer’, in our view.”

The report also highlighted the upside potential in synergies. While management has guided for $100 million to $125 million in initial synergies, Citi said this is “well below the long-term opportunity as they do not assume SG&A synergies, setting up DKS for +MSD topline growth and a multi-year EBIT margin expansion opportunity as they improve the FL business.”

Citi laid out 10 reasons to back the new company, including a healthy customer base, strong brand partnerships, opportunities in private label, and the ability to leverage platforms such as GameChanger and Dick’s Media Network. 

It also pointed to the potential for valuation gains, saying the stock offers “attractive valuation with multiple expansion potential.”

 

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.