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Investing.com -- WK Kellogg Co. (NYSE:K) announced Friday it will eliminate synthetic dyes from its cereals, including popular brands Froot Loops and Apple (NASDAQ:AAPL) Jacks, by the end of 2027.
The Battle Creek, Michigan-based company is joining other U.S. food manufacturers that have committed to removing colorants such as Red 40 and Yellow (OTC:YELLQ) 5 from their products.
WK Kellogg had previously stated it would not introduce new products containing these dyes beginning in 2026. The company also committed to removing these ingredients from cereals served in schools by the 2026-2027 school year.
Currently, 85 percent of WK Kellogg’s cereal sales come from products that do not contain FD&C colors, and the company stated it has not used Red No. 3 in any of its products for years.
The cereal maker indicated it is working with the Department of Health and Human Services (HHS) and the Food and Drug Administration (FDA) to develop effective solutions for removing FD&C colors from foods.
WK Kellogg noted that it has been evolving its cereal portfolio to provide consumers with more desirable ingredients like whole grains and fiber, while reducing sugar and sodium content to meet changing consumer preferences for simpler foods.
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