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GoPro's earnings call for the third quarter of 2025 highlighted a period of strategic growth and innovation for the company. The company reported a revenue of $163 million, with a gross profit margin of 35.2%. The earnings call focused on new product launches, operational efficiencies, and future growth prospects. Despite a stable stock price at the last close of $62.67, GoPro is optimistic about its future trajectory, driven by new product introductions and a diversified market approach.
Key Takeaways
- GoPro launched three new hardware products, expanding its market reach.
- The company achieved a 14% year-over-year improvement in cash flow from operations.
- Operating expenses were reduced by 25% compared to the previous year.
- Q4 2025 revenue guidance set at $220 million, projecting 10% growth.
- CEO Nicholas Woodman emphasized diversification and the upcoming GP3 processor as key growth drivers.
Company Performance
GoPro's performance in Q3 2025 reflected a strategic focus on innovation and efficiency. The company launched three new hardware products, including the Max 2 360 camera and the Lit Hero ultra-compact camera, which are expected to capture significant market share in their respective segments. Additionally, GoPro's operational efficiency improved with a 25% reduction in operating expenses and a 30% decrease in channel inventory from the previous year. The company's focus on product diversification and market expansion is evident in its efforts to target the younger demographic and emerging markets.
Financial Highlights
- Revenue: $163 million
- Gross profit margin: 35.2%
- Positive cash flow from operations: $12 million, a 14% improvement year-over-year
- Channel inventory declined by 30% year-over-year
- Sell-through rates exceeded predictions by 5%
Outlook & Guidance
GoPro is optimistic about its future, with Q4 2025 revenue guidance set at $220 million, representing a 10% growth. The company plans to continue its product launch cadence throughout 2026, with the introduction of the GP3 processor expected to drive further growth. Operating expenses for 2026 are projected to be around $250 million, with subscription growth anticipated to reach 2.4 million. The company also expects adjusted EBITDA to exceed $40 million and maintains a cash position projection of $80 million, with a variance of $5 million.
Executive Commentary
CEO Nicholas Woodman highlighted the importance of diversification, stating, "Diversification, diversification, diversification." He also emphasized the significance of the GP3 processor, declaring, "2026 will be the year of GP3." CFO/COO Brian McGee added, "We believe our strategy is working," underscoring the company's confidence in its strategic direction.
Risks and Challenges
- Supply chain volatility remains a concern, though GoPro has diversified its supply chain to mitigate risks.
- Market saturation in the action camera segment could pose challenges, though new product categories may offset this.
- Macroeconomic pressures and potential tariff changes could impact future profitability.
- Competition from other technology and camera manufacturers remains a constant challenge.
Q&A
During the earnings call, analysts inquired about GoPro's Q4 sell-through expectations, innovation strategy, and market outlook for 2026. Management emphasized the importance of product diversification and the upcoming GP3 processor as key growth drivers.
Full transcript - GoPro (GPRO) Q3 2025:
Charlie, Call Coordinator: Hello everyone, and welcome to the GoPro third quarter 2025 earnings call. My name is Charlie, and I'll be coordinating the call today. You will have the opportunity to ask a question at the end of the presentation. If you'd like to register a question, please press star followed by one on your telephone keypad. I'll now hand over to your host, Robin Stecker, Director of Corporate Communications at GoPro. To begin, Robin, please go ahead.
Robin Stecker, Director of Corporate Communications, GoPro: Thank you, Charlie. Good afternoon, and welcome to GoPro's third quarter 2025 earnings conference call. With me today are GoPro CEO, Nicholas Woodman, and CFO and COO, Brian McGee. Today's agenda will include brief commentary from Nick and Brian, followed by Q&A. For detailed information about our third quarter, as well as outlook, please read our Q3 earnings press release and management commentary we've posted to the investor relations section of GoPro's website. Before I pass the call to Nick, I'd like to remind everybody that our remarks today may include forward-looking statements. Forward-looking statements and all other statements that are not historical facts are not guarantees of future performance and are subject to a number of risks and uncertainties, which may cause actual results to differ materially. Additionally, any forward-looking statements made today are based on assumptions as of today.
This means that results could change at any time, and we do not undertake any obligation to update these statements as a result of new information or future events. To better understand the risks and uncertainties that could cause actual results to differ from our commentary, we refer you to our most recent annual report on Form 10-K for the year ended December 31, 2024, which is on file with the Securities and Exchange Commission and other reports that we may file from time to time with the SEC. Today, we may discuss gross margin, operating expense, net profit and loss, adjusted EBITDA, as well as basic and diluted net profit and loss per share in accordance with GAAP and on a non-GAAP basis.
A reconciliation of GAAP to non-GAAP operating expenses can be found in the press release that was issued this afternoon, which is posted on the investor relations section of our website. Unless otherwise noted, all income statement-related numbers that are discussed in the management commentary and remarks made today, other than revenue, are non-GAAP. Now, I'll turn the call over to GoPro's founder and CEO, Nicholas Woodman.
Nicholas Woodman, CEO and Founder, GoPro: Thanks, Robin, and thanks to everybody for joining us today. As Robin mentioned, Brian and I will share brief remarks before going into Q&A, and I want to encourage all on the call to read the detailed management commentary we posted on our investor relations website. The third quarter marked significant progress in our strategy to grow our business by developing our hardware and software offerings. Diversifying our hardware and software offerings. In Q3, we launched three new hardware products and several new software products that helped us exceed our Q3 revenue guidance. Our teams are executing with efficient precision, and we're excited to build on this momentum. As you'll hear from Brian, we believe we have turned an important corner, and we expect to return to unit revenue and profitability growth on a year-over-year basis this Q4 and for 2026.
Our innovation machine is accelerating to increase our TAM beyond the 3 million unit action camera category. In Q3, we launched our highly anticipated Max 2 360 camera, our new ultra compact Lit Hero camera, and Fluid Pro AI, our new multi-camera compatible gimbal designed for creators that own multiple types of cameras and need one gimbal to meet their multi-camera stabilization needs. Max 2 360 camera opens up a new growth segment, which we estimate the TAM to be nearly 2 million units annually. We're excited to regain market share with the launch of our Max 2 360 camera, and we're fully further expanding our TAM with Lit Hero, with its playful aesthetic, ease of use, and versatility, making it especially appealing to a younger demographic looking to capture and share moments on the go.
Additionally, the low-light capable camera segment, which we estimate the TAM to be 2-2.5 million units annually, represents a significant opportunity for GoPro, as we do not currently participate in this market but plan to. Our tech-enabled motorcycle helmets initiative is progressing, and collaboration with AGV is already underway. Both teams are working closely to deliver innovative safety and performance features combined with the fun of effortlessly capturing immersive GoPro video while riding. We look forward to providing updates as development progresses. Starting with Max 2, what a game changer. Its industry-leading 360 technology combines with its true 8K video resolution to capture up to 21% more resolution than the competition. Max 2 also features convenient and durable twist-and-go replaceable lenses, making it easy to swap out a lens in the field without tools or calibration, an inconvenience inherent with competitive products.
We recently launched an innovative and expansive new line of 16 360-centric accessories and mounts that expand Max 2's creative potential and versatility. Early customer feedback has been resoundingly positive, with many praising Max 2's superior image quality, ease of use, and durability. In September, GoPro won a 2025 Technology and Engineering Emmy Award in recognition of our innovative 360 technology, which is core to our 360 cameras and software. This is GoPro's third Emmy for innovations related to digital imaging and our first in the 360 technology category. We believe Max 2 will help grow share in the global 360 camera market. Max 2 is now available online and on shelf at retailers globally. We're also excited about a second new camera we launched in Q3, Lit Hero, an ultra compact lifestyle camera designed for whatever, whenever capture with its built-in photo and video light.
Lit Hero opens up creative possibility in any setting, day or night, and delivers a fun retro-inspired look to the images it captures. The third new hardware product we launched in Q3 is Fluid Pro AI, our advanced multi-camera AI subject tracking gimbal designed for today's multi-camera content creators looking for a high-performance gimbal that meets their multi-camera needs. Fluid Pro AI is compatible with all GoPro cameras, smartphones, and point-and-shoot cameras up to 400 grams, making it remarkably versatile for capturing smooth, professional-looking content while vlogging, capturing sports, or documenting life's most meaningful moments. Fluid Pro AI represents an exciting opportunity for GoPro to participate in the global gimbal market. As we enter the holiday season, GoPro now offers a diversified line of eight industry-leading camera SKUs that range from an MSRP of $199 to $649.
More than 70 versatility-expanding camera mounts and accessories, and an industry-leading mobile app and subscription experience that adds enormous convenience and value to GoPro subscribers. We're just getting started. We believe our current offerings serve as an incredible foundation to build on with the planned launch of several exciting new products in 2026 that we believe will result in revenue, profit, and market share growth across our business. Turning to software, in Q3, we launched several new 360-related editing tools that make immersive 360 content creation easy for everyone. We updated our Quik mobile app with several new 360 editing features, including AI-powered subject tracking, convenient POV and selfie modes, and cloud-based 360 editing. These powerful new features significantly enhance the convenience and creative experience for Max and Max 2 owners and GoPro subscribers.
Our subscription model continues to exceed our expectations, contributing enormous value to both subscribers and our bottom line. We anticipate renewed subscriber and associated revenue growth in 2026, fueled by camera unit growth and the launch of new editing and content management features that we expect to significantly enhance convenience, capability, and value. We continue to see strong engagement from subscribers opting into our AI training program, which will earn them 50% of the third-party licensing revenue we expect to generate on their behalf. GoPro subscribers have contributed more than 270,000 hours of video content during the AI training program's invitation-only outreach period, which began in July 2025. We are in discussion with several AI data licensees to address their demand for authentic real-world video content for AI model training.
We believe this program represents a meaningful opportunity over time for both our subscribers and GoPro, and we look forward to sharing progress as the program continues to evolve. As Brian will detail, we've amended our second lien credit agreement to address volatility in tariff rates. Given our commitment and expectation to achieve the minimum $40 million in trailing 12-month adjusted EBITDA by year-end 2026, I'm personally backing our commitment with a $2 million equity infusion into the company. In summary, we're executing against our strategy, and we're seeing the results: improved product diversification via the launch of industry-leading hardware and software products, and an expected return to unit revenue and profitability growth in Q4 2025.
We expect to build on this momentum in 2026 with the launch of several new, innovative, and differentiated products and services that we believe will lead to consistent quarterly camera unit and revenue growth on a year-over-year basis and a swing from losses in recent years to solid adjusted EBITDA profitability in 2026. Many thanks to all of GoPro's incredibly talented, passionate, and committed employees. Your execution is enabling us to realize our vision to the benefit of our customers and investors alike. Now, I'll turn the call over to Brian to share some details on our financials and outlook.
Brian McGee, CFO and COO, GoPro: Thanks, Nick. For the third quarter of 2025, revenue was $163 million, and gross profit was 35.2%, in line with guidance. We achieved a second consecutive quarter of positive cash flow from operations of $12 million, a $14 million improvement year-over-year. Demand for our cameras is measured via sell-through, with 5% better than we predicted. Channel inventory declined 30% from the prior year quarter and has reduced for four consecutive quarters as we prepare for the upcoming holiday quarter. As we look to the fourth quarter, our outlook is prefaced by highlighting heightened uncertainty that exists due to volatility in tariff rates, consumer confidence, competition, component supply chain, and global economic uncertainty. For the fourth quarter, we expect revenue growth at the midpoint of guidance of 10% to $220 million.
Non-GAAP net income per share of $0.03 plus or minus $0.02, and adjusted EBITDA of positive $12 million compared to a prior year adjusted EBITDA loss of $14 million, a $26 million improvement. All of these expected improvements are due to the actions we took in 2024 to launch new products in the second half of 2025, reduce operating expenses, diversify our supply chain, and drive product cost reductions, which are partially offset by higher tariffs. We estimate street ASP in the fourth quarter to be approximately $350, up slightly year-over-year. We expect unit sell-through to be down 18% year-over-year at the midpoint of guidance to 625,000 units, and channel inventory to be nominally up sequentially. We continue to actively manage the balance sheet and expect to further reduce inventory sequentially in the fourth quarter.
In addition, we expect to end the year with cash and cash equivalents in the range of $60 million-$65 million, along with an additional $50 million available under our ABL facility. We expect gross margin in the fourth quarter to be 32% at midpoint of guidance, down compared to the prior year quarter of 35%, primarily due to tariffs. Excluding tariffs, gross margin in the fourth quarter 2025 would be approximately 37%. We expect fourth quarter 2025 operating expenses to be $63 million at the midpoint of our guidance range, a more than 25% reduction from the prior year quarter due to lower spending on wages from lower headcount, reduced marketing, and lower engineering expenses. We expect shares outstanding to be approximately 177 million in the fourth quarter. As we look ahead to 2026, we expect the following.
To grow units and revenue in 2026 based on both our existing lineup of products as well as new products and services expected to be introduced next year. Our expectation is to grow units and revenue each quarter in 2026 on a year-over-year basis. For year 2026, operating expenses to be approximately $250 million, slightly down year-over-year. To continue to offset approximately half of our expected tariff costs of $45 million in 2026 with modest price increases and continued supply chain diversification. Subscription RPU growth of 5% end-to-end 2026, up 2% to 2.4 million subscribers. Our liquidity position to be more than adequate during 2026, and we expect to end 2026 with approximately $80 million in cash, plus or minus $5 million, along with an additional $50 million available under our ABL facility. To experience some margin pressure year-over-year due to.
Tariffs and increasing component prices, which we expect to partially offset with improvements in supply chain. As detailed in the management commentary in our filing, we have amended our debt agreement due to changes in tariff rates. We expect adjusted EBITDA to be greater than $40 million in 2026, an improvement from losses of $18 million in 2025 and $72 million in 2024. In closing, we believe our strategy is working. We are in the midst of an innovation cycle with the continued launch of new products and services expected over the next several years. Combined with the initiatives we undertook in 2024 to reduce operating expenses and improve supply chain in 2025, we believe we will restore unit and revenue growth and deliver strong adjusted EBITDA of at least $40 million in 2026. Operator, we are now ready to take questions.
Charlie, Call Coordinator: Thank you. Of course, if you'd like to ask a question on today's call, please press Star followed by 1 on your telephone keypad. If you'd like to withdraw your question, please press Star followed by 2. When preparing to ask your question, please ensure your line is unmuted locally. As a reminder, that's Star followed by 1. Our first question comes from Eric Woodring of Morgan Stanley. Eric, your line is open. Please go ahead.
Eric Woodring, Analyst, Morgan Stanley: Great. Thank you very much for taking my questions, guys. Nick, maybe if I just start. On 4Q sell-through, I think it was saying that you expect sell-through to be down. I think it was 18% year-over-year. Can you just talk about kind of the puts and takes there? You launched three new cameras this year versus two last year. I think the timing of the launches this year was a little later than last year. Just why we're seeing sell-through down as opposed to up is because there's no flagship camera. Just any detail you could help us understand there, please.
Nicholas Woodman, CEO and Founder, GoPro: Yeah, you nailed it. I had to be a little hesitant. It's clear that we didn't launch a new flagship HERO camera this year in Q3 for Q4 sales. What I can say is that is strategic in preparation for 2026 launches. A little bit of patience now yields, we believe, a significant upside in 2026. It's a bit of we've got something special planned. We appreciate market patience, investor patience, and we think that this decision is going to significantly help us grow units, revenue, and profits in the first half of 2026. Pleasure delayed.
Eric Woodring, Analyst, Morgan Stanley: Okay. I appreciate that. To give us a little more context, I have to be a little bit careful as it relates to competition, obviously, but we believe that by focusing on a bigger upgrade, we can have a more significant outcome than if we were to have launched a product in the third quarter of this year. Okay. All right. Super. Looking forward to that. I was going to ask you a question on innovation, and so realizing you just made that comment, but I'd love if you could just talk where you think kind of the camera innovation can need or should go from here. Obviously, you got 360 into the market. That's great. You've launched a lifestyle camera. You have the gimbal system. You've talked about the motorcycle helmet. Again, without disclosing things that are obviously for competitive reasons.
Where do you think there are differentiated end markets or use cases that are compelling from here? Whatever you can share would be super helpful.
Nicholas Woodman, CEO and Founder, GoPro: It's clear that the opportunity for growth is in diversification and meeting more of the specific needs of the market, not through one SKU. Traditionally, the Hero camera, the product that GoPro was built on, was a bit of a Swiss Army knife that did it all for everybody. That was terrific for a time, but as consumer and professional demands have grown and become more specialized, we've seen the end customer want to not have a do-it-all Swiss Army knife as much as they want additional tools, multiple tools, multiple cameras that help them achieve more specifically the solution for whatever capture scenario they're solving for. That is terrific for us because that can expand the TAM, help us relate GoPro to more end users, and not burden any one product with the burden of doing everything for everyone. What I would say is diversification, diversification, diversification.
You're seeing that already in our product line, and you'll see that scale in 2026. We believe that'll result in TAM expansion, unit growth, subscriber growth, and sustained profitability growth.
Brian McGee, CFO and COO, GoPro: Yeah, Nick, I think on top of that.
Eric Woodring, Analyst, Morgan Stanley: Okay. Super.
Brian McGee, CFO and COO, GoPro: Our GP3 processor is also market-leading in its capability and what we're able to do with that from an imaging and innovation perspective. That's another area where we're leading with the product that will come out. Products that will come out next year using that processor.
Nicholas Woodman, CEO and Founder, GoPro: Yeah. What Brian just alluded to is 2026 will be the year of GP3. Our current cameras are based on a GP2 processor. 2026 is the debut of our line of GP3-based processors that'll take GoPro and the industry to the next level of performance.
Eric Woodring, Analyst, Morgan Stanley: Okay. Super. And then maybe last one for me quickly is just I appreciate all the color on 2026. I guess at a high level, kind of how are you or what are you assuming the world looks like in 2026? Obviously, there's a lot of uncertainty, even as it just relates to the holiday period coming up. Gives you the degree of confidence to kind of guide the way that you did? And how are you kind of embedding the worldview in 2026 underlying that guidance? And that's it for me. Thank you.
Nicholas Woodman, CEO and Founder, GoPro: Yeah. I'll start and then let Brian.
Brian McGee, CFO and COO, GoPro: Oh, go ahead. Go ahead.
Nicholas Woodman, CEO and Founder, GoPro: I was just going to say. To add to what I said about market demand for diversification. That's how we see consumers behaving today. All of our research shows that there's clearly an opportunity to diversify our product lineup to better meet the diversified needs of the market. That's what the roadmap delivers in 2026. When you combine that diversification with the next generation GP3 processor from GoPro, that is going to, we believe, make GoPro a market leader in all of the important categories that we're participating in. The demand that we see for our products today, we see increasing as we enter this new era of performance and capability at GoPro next year. Brian, you can add to that.
Brian McGee, CFO and COO, GoPro: Yeah. I think on top of that, I'll add even in the fourth quarter of this year, which arguably is challenging with consumer and everything else that's going on, we remain on track for our sell-through and sell-in targets for the fourth quarter. Now we have newer products. In 2026 that are going to add to that. That's pretty exciting as we look ahead, actually, and to have both unit growth and revenue growth finally now in the fourth quarter as we have two new products or three new products in now this year and more coming next year.
Nicholas Woodman, CEO and Founder, GoPro: Yeah. And just to be clear, the cadence of launching new products next year will be steadily throughout the year. So that's also something to look forward to as opposed to being so back-end loaded.
Eric Woodring, Analyst, Morgan Stanley: All right. Super, guys. Thanks so much.
Nicholas Woodman, CEO and Founder, GoPro: Thank you.
Brian McGee, CFO and COO, GoPro: Thanks, Eric.
Charlie, Call Coordinator: Thank you. We have no further questions registered on today's call, so I'll hand back over to the management team for any further or final remarks.
Nicholas Woodman, CEO and Founder, GoPro: Thank you, Operator. Thank you, everyone, for joining today's call. To summarize, we're executing well against our strategy to launch industry-leading hardware and software products with improved product diversification expected to restore unit revenue and profitability growth this fourth quarter and throughout 2026. Thank you, everyone. This is Team GoPro signing off.
Charlie, Call Coordinator: Ladies and gentlemen, this concludes today's call. Thank you for joining. You may now disconnect.
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