Earnings call transcript: Topgolf Callaway Brands Q3 2025 beats EPS forecast

Topgolf Callaway Brands reported its third-quarter 2025 earnings, showing a significant earnings per share (EPS) beat. The company reported an EPS of negative $0.05, surpassing the forecast of negative $0.22. Revenue reached $934 million, slightly above the expected $904.97 million. Following the announcement, the stock experienced a modest increase, with aftermarket trading showing a 0.97% rise, reflecting positive investor sentiment.

Key Takeaways

• Topgolf Callaway Brands beat EPS expectations with a surprise of 77.27%.
• Revenue for Q3 2025 was $934 million, a 3% year-over-year increase.
• Stock price rose 0.97% in aftermarket trading.
• Full-year revenue guidance was raised to $3.90-$3.94 billion.

Company Performance

Topgolf Callaway Brands demonstrated strong performance in Q3 2025, with consolidated revenues increasing by 3% year-over-year. The company's golf equipment segment also saw a 4% revenue increase, supported by innovative products like the Elite Triple Diamond driver and Chrome Tour Triple Diamond Golf Ball. Despite a slight decrease in adjusted EBITDA to $115 million, the company maintained its leadership in the golf equipment market.

Financial Highlights

• Revenue: $934 million, up 3% year-over-year
• Earnings per share: -$0.05, beating forecast by 77.27%
• Adjusted EBITDA: $115 million, slightly decreased from the previous year

Earnings vs. Forecast

Topgolf Callaway Brands reported an EPS of negative $0.05, outperforming the forecast of negative $0.22, resulting in a surprise of 77.27%. This marks a significant improvement over previous quarters, highlighting the company's effective cost management and product innovation strategies.

Market Reaction

Following the earnings release, Topgolf Callaway's stock price increased by 0.97% in aftermarket trading. The stock's performance was buoyed by the positive earnings surprise and raised full-year revenue guidance, indicating strong investor confidence.

Outlook & Guidance

The company raised its full-year revenue guidance to between $3.90 billion and $3.94 billion and its adjusted EBITDA guidance to $490-$510 million. Topgolf Callaway plans to open three new venues in 2026 and continues to evaluate a potential separation of its Topgolf segment.

Executive Commentary

CEO Chip Brewer emphasized the company's robust position in the market, stating, "The health of the golf business is excellent." He highlighted ongoing efforts to reposition consumer perceptions and pricing strategies at Topgolf, noting, "We do not believe that we're highly price elastic."

Risks and Challenges

• Potential tariff impacts could exceed $80 million in 2026, posing a financial risk.
• The company is navigating a reduction of 300 positions, which may affect operations.
• Topgolf same-venue sales are expected to decline mid-single digits for the full year.

Q&A

During the earnings call, analysts inquired about consumer response to Topgolf's value initiatives, which have been positively received. The company also discussed potential pricing strategies to counteract tariff impacts and emphasized continued focus on frequency and membership programs.

Full transcript - Topgolf Callaway Brands (MODG) Q3 2025:

Conference Operator: Good day, and welcome to the Topgolf Callaway Brands third quarter of 2025 earnings conference call. All participants will be in a listen-only mode for the duration of the call. Should you need any assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star, then one on your telephone keypad. To withdraw a question, please press star, then two. On today's call, we ask that you please limit yourself to one question and one follow-up during Q&A. Also, please be aware that today's call is being recorded. I would now like to turn the call over to Katina Metzidakis, Vice President of Investor Relations and Corporate Communications. Please go ahead.

Katina Metzidakis, Vice President of Investor Relations and Corporate Communications, Topgolf Callaway Brands: Good afternoon, and welcome to Topgolf Callaway Brands third quarter earnings conference call. I'm Katina Metzidakis, Vice President of Investor Relations and Corporate Communications. Joining me on today's call are Chip Brewer, our President and Chief Executive Officer, and Brian Lynch, our Chief Financial Officer and Chief Legal Officer. Earlier today, the company issued a press release announcing its third quarter 2025 financial results. Our earnings presentation, as well as earnings press release, are both available on our Investor Relations website under the Financial Results tab. Aside from revenue, the financial numbers reported and discussed on today's call are non-GAAP measures. We identify these non-GAAP measures in the presentation and reconcile the measures to the corresponding GAAP measures in accordance with Regulation G. Please note that this call will include forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from management's current expectations.

Please review the safe harbor statements contained in the presentation and the press release for a more complete description. With that, I'd like to turn the call over to Chip.

Chip Brewer, President and Chief Executive Officer, Topgolf Callaway Brands: Thank you, Katina. Good afternoon, everyone on the call, and thank you for joining us. Starting on slide three of our investor deck, I'm pleased to report that in Q3, our total business exceeded expectations in both revenue and EBITDA, with revenue up year-over-year in both our golf equipment and Topgolf segments. This performance was driven by excellent market conditions, along with solid execution in our golf equipment business, as well as by an outstanding consumer response to our value initiatives at Topgolf, where we continued the impressive traffic growth that began mid-year, especially in the one to two bay portion of our business, which in turn set up an all-important transition to overall positive same-venue sales for the quarter. This performance, along with the trends we've seen in October, makes us increasingly confident in our strategic direction and supports the increased full-year guidance we're providing today.

I'd like to thank the Topgolf Callaway Brands teams for their dedication and commitment to delivering these results. Moving to slide five in our segment performance highlights, starting with golf equipment. Overall, we continue to see strong performance in our golf equipment business. With Q3 revenue up year-over-year, despite less new product launch volume in this year's quarter. And importantly, excluding the impact of tariffs, this is the third straight quarter of underlying gross margin expansion. A testament to our proactive efforts here and the excellent work being done by our teams. Market conditions overall remain excellent. The US market is up 2% year to date based on National Golf Foundation's manufacturer shipment data, but up an impressive mid-single digits on data tech sell-through reports. And Q3's data was stronger than the year-to-date data on both of these measures.

This was supported by continued strong participation and interest in the sport. Rounds played are up 1.4% year to date, despite being down earlier in the year due to a wet and cool spring, with rounds played continuing to outpace playable hours, a trend we've seen all year. Market conditions are also up in Europe and the UK. While in Asia, Japan is down slightly year to date, and Korea is down low teens. Turning to our brand and market share performance, we gained share slightly during the quarter and had a particularly strong quarter in golf ball, with August delivering an all-time high US share of 22.6% across both on- and off-course channels, and 23% at on-course. On another positive note, according to DataTech's Summer 2025 Attitude and Usage Report. Callaway has retained its position as the leader in innovation and technology for the sixth consecutive time.

According to the same report, this leadership position also helped drive further improvement in our overall brand rating. I remain confident in our brand strength as well as our product development pipeline. On the product front, our elite triple diamond driver was recently ranked number one in Golf Digest's test of spin consistency. This important performance attribute shows off how we utilize our leadership in AI capabilities to deliver an important performance advantage. And this ranking mirrors Golf Spy's naming the elite triple diamond driver their most wanted of 2025. On the golf ball front, the Chrome Tour Triple Diamond Golf Ball was also named the longest ball in Golf Spy's independent testing.

Lastly, in the putter category, after entering the zero torque category mid-year, we're now already launching our second generation of this putter type, a product called TriHot, which differentiates in this new and hot category by providing a zero torque or toe-up design. But requiring less shaft lean via a more forward hosel placement. This design innovation is, in our opinion, superior to other zero torque putters because it's easier to align and requires less setup adjustment from golfers. All of these are small but important wins for our product and brand. We relish these wins because the cornerstone of our golf equipment strategy is delivering what we call DSPD, or demonstrably superior and pleasingly different product. On the tour front, last month. Men's world number four, Xander Schauffele, captured his 10th career PGA Tour title at the Bay Current Classic in Japan.

And Gina Thittakel continued her strong season with a win in Shanghai, further solidifying her position as women's world number one. In summary, our golf equipment segment continues to perform strongly. Supported by positive market dynamics. Our golf equipment segment revenues were up in the quarter and are up slightly year to date. This is despite more competitor product launches in early 2025. And lower new product launch volume from us in the second half of this year. On the profitability side, we are up year to date due to our margin and cost initiatives, but down slightly in the quarter due to the impact of tariffs, which of course have become more impactful recently. We remain excited about the direction of the golf equipment category and our brand.

In the active lifestyle segment, excluding the Jack Wolfskin business from results, our revenues were approximately flat for the quarter, with operating income down a little due principally to the impact of tariffs in the quarter. Travis Matthew continues to do better than the market overall. With revenues in the quarter approximately flat year over year. The brand continues to benefit from growth in its women's category. The Callaway brand in this segment was also approximately flat for the quarter, with market share gains in Japan apparel offsetting soft apparel market conditions in both Korea and Japan. Turning to tariffs. Across our products business, we had an incremental tariff expense of $12 million in the quarter, and we continue to forecast approximately $40 million for the full year.

Given that the new tariffs were phased in during the year, along with the FIFO nature of our inventory, the impact will unfortunately increase meaningfully going forward, assuming, of course, that the current rates hold. We intend to mitigate as much of this impact as possible via efficiency improvements, pricing, and vendor negotiations. This is an ongoing process and a key initiative across our organization. As part of this, we recently implemented a reduction in force of about 300 positions. As we look forward in this environment, with continued positive demand but likely higher product costs, I don't see further headcount reductions as appropriate. However, we're going to have to continue to be very attentive to overall cost management and margin initiatives. And delivering DSPD product that stands apart in the marketplace will be more important than ever.

Thanks to our long-term commitment to R&D and innovation, we feel optimistic about our ability to do this. Turning now to the Topgolf segment. Q3 results exceeded guidance for both revenue and EBITDA, including, as you'll see on slide seven, an all-important transition to positive same-venue sales of a little more than 1% for the quarter, driven by continued positive momentum in traffic. The big news here is that the one to two bay, primarily consumer portion of our business that makes up 80% of annual revenues, has transitioned to positive same-venue sales growth overall. With Q3 traffic up high teens. And same-venue sales in the quarter up 2.4% for this segment. This was driven by the continued consumer appeal of Topgolf, which, as you can see on slide eight, is ranked number one in both fun and atmosphere by 100X.

Coupled with our new value initiatives, principally Sunday Funday and half-off golf Monday through Thursday. Both of which were implemented mid-year. I couldn't be more pleased with the immediate and significant response to this strategic repositioning. I believe the consumer insight and execution here was just terrific, and the clear results bode extremely well for our future outlook. We will be continuing these value initiatives for the foreseeable future while also working on further optimizing our marketing and continually introducing new reasons to visit Topgolf. Focusing on frequency for a moment, we have already seen improved results year to date based on a successful launch of our summer fun passes. And we are now in the early stages of implementing a new membership or subscription program we call Play More. Turning to our three plus bay business, which is primarily driven by events.

While we continued to experience declines here, we've begun to see a leveling off in this portion of our business. This can be seen in both our actual results and our leads. We also have several initiatives planned during Q4 to further improve this performance, including. Per player pricing, dedicated marketing, and online booking capabilities for three to four bay events. Looking more deeply at the balance of the year, we expect same-venue sales to be approximately flat year over year for Q4. Resulting in same-venue sales of down mid-single digits for the full year. As a reminder, Q4 same-venue sales are disproportionately impacted by our three plus bay business. Which has historically been approximately 30% of the sales mix in this quarter. And are even more heavily weighted towards the end of the quarter due to holiday parties.

On the digital front, we continue to roll out our new Toast point of sale system. Where implemented, this system has improved speed of service, which in turn drives improved labor efficiency and spend per visit. We expect Toast to be in a little over half of our venues by year end. And all venues by end of Q2 next year. During Q4, we will also be piloting both pay and bay and mobile ordering for food. We are optimistic that these will deliver further gains in efficiency and spend per visit when scaled in 2026. Moving to profitability, our venue EBITDA margins remain strong at just over 33% in Q3, around flat year over year, despite the increase in our value offerings.

We maintain our expectation of EBITDA margin contraction for the full year, though we are trending to be on the better end of the guidance of down 100 to 200 basis points year over year. Given the strategic move to drive more value, we believe this demonstrates outstanding execution. And importantly, we remain confident in the potential for significant future upside. New venues continue to open well and deliver strong economic returns. We're on track to open four new venues this year, with a third opening just last week in Woodbury, Minnesota, and the fourth scheduled to open in New Braunfels, Texas, in December. Lastly, on the leadership front. We are in mid-process on our Topgolf CEO search. I'm pleased with the interest in the position and the quality of candidates.

Additionally, the current team is performing well in the interim, and I remain confident in their ability to do so. A special call out to Aaron Chamberlain, Topgolf COO, who is now serving as interim president. And also, a big thank you and well done to the entire Topgolf senior leadership team for stepping up during this period of transition. In conclusion. Q3 was an excellent quarter, highlighted by the fact that both the golf equipment category and our brand remained strong. As well as Topgolf's continued momentum in driving traffic growth. Including a positive same-venue sales performance in Q3. And an improved outlook for the balance of the year. These results support us raising our guidance for the full year. I also want to reaffirm that we remain committed to the separation of Topgolf and are fully engaged in that strategic process.

Lastly, we continue to believe that our strategic direction, coupled with the solid execution that we are delivering, will unlock even greater value for our shareholders and allow both businesses to thrive independently. Thank you, and over to you, Brian. Thank you, Chip. And good afternoon, everyone. As a brief note on today's call, I will be discussing our financial results on a non-gap basis and excluding the impact of the Jack Wolfskin business, which we sold in the second quarter of this year. With that said, we're pleased to report another strong quarter, with third quarter results exceeding our expectations and guidance. Consolidated revenues were $934 million. A 3% increase year over year. This revenue growth was led by increased revenue in both the Topgolf and golf equipment segments. Q3 adjusted EBITDA of $115 million, decreased $4 million year over year.

This decrease is due to $12 million in incremental tariffs in our core business. Moving to segment performance. In golf equipment, Q3 revenue increased 4% year over year to $305 million. Reflecting a 4% increase in golf clubs and a 6% increase in golf balls. Golf equipment Q3 operating income of $23 million. Decreased $4 million year over year due to $8 million. In incremental tariffs, which was partially offset by our gross margin and cost savings initiatives. In active lifestyle. Q3 revenue was $156 million. Approximately flat as compared to Q3 of 2024. Operating income decreased $4 million to $14 million. Primarily due to $4 million in incremental tariffs. As a reminder, these comparisons exclude Jack Wolfskin results. Moving to Topgolf. The 4% increase in Q3 revenue to $472 million. Was driven by the addition of six new venues since last year. And a 1% increase in same-venue sales.

Topgolf operating income of $31 million increased $3 million year over year, while adjusted EBITDA was roughly flat at $84 million. Switching gears to balance sheet and liquidity, our available liquidity as of September 30th, 2025. Increased $391 million to $1.25 billion. Due to $424 million of increased cash compared to the third quarter of 2024. This increase was primarily attributable to $270 million of cash from operations this year, the approximate $290 million in proceeds from the sale of Jack Wolfskin, as well as improved working capital and lower net CapEx. Partially offset by investments in the company's business. At quarter end, net debt was $2.23 billion compared to $2.54 billion last year. This decrease is primarily due to the increased cash. Excluding venue financing debt, which is essentially capitalized rent related to our Topgolf venues, and including the convertible debt, our readjusted net debt was $665 million.

Down $435 million year over year as a result of the increased cash. Net debt leverage improved to 3.8 times from 4.6 times, driven by the higher cash balance. Readjusted net leverage, which includes rent and interest payments, improved to 1.4 times from 2.4 times. We remain comfortable with these leverage levels. Our inventory balance decreased $98 million. Compared to the end of Q3 2024 to $569 million at the end of Q3 2025. Primarily due to $108 million of inventory being included in the sale of the Jack Wolfskin business. Turning to our outlook, which can also be found on slide nine of our presentation. We are raising our full year 2025 revenue guidance to a range of $3.90 to $3.94 billion. Up $60 million at the midpoint.

We are also raising our full year adjusted EBITDA guidance range to $490 million to $510 million, up $40 million at the midpoint. This updated guidance reflects better than expected Q3 results and improved outlook for the balance of the year, including an improvement in Topgolf same-venue sales outlook, as well as continued cost management initiatives, which will partially mitigate the impact of the incremental tariffs, which are estimated to be approximately $40 million for the full year 2025. Turning to Topgolf. We are revising our full year same-venue sales guidance to down mid-single digits. As a result, we are raising our full year Topgolf revenue guidance to a range of $1.77 to $1.79 billion. Up $40 million at the midpoint. We are also raising our full year Topgolf adjusted EBITDA guidance to a range of $295 to $305 million. Up $20 million at the midpoint.

As a reminder, this outlook accounts for the negative impact of Topgolf transitioning to a retail calendar, in addition to the leap year impact in 2024, which together leads to a loss of four days of sales in 2025. This change is expected to create an approximate $20 million headwind to revenue and a $10 million headwind to adjusted EBITDA. With regard to CapEx, our outlook for Topgolf's net CapEx is approximately $120 million. And approximately $40 million for our core business. We continue to expect to be free cash flow positive at both the total company and at Topgolf in 2025. Now turning to our outlook for the quarter, which can be found on slide 10 of our presentation. In Q4, we are forecasting consolidated revenue of $763 million to $803 million. Versus $810 million in Q4 2024, excluding Jack Wolfskin. This estimate reflects the following.

The impact from the move to retail calendar and sale of the World Golf Tour game, or WGT for short. Partially offset by revenue from new venues. The equipment launch timing and normal ball retail inventory management ahead of new chrome launch in 2026. Partially offset by improved market conditions. We estimate Q4 adjusted EBITDA to be in the range of $13 to $33 million. Compared to $83 million in the prior year, excluding Jack Wolfskin. As previously discussed, the year-over-year comparison is impacted by several headwinds in 2025. These include. Incremental tariff expense, the year-over-year increase in cash incentive compensation accrual compared to a reversal of accrual in Q4 2024. Incremental Topgolf standalone costs, the impact of lower three-plus bay revenue, and year-over-year variances in items such as property tax and insurance. And the impact from Topgolf calendar change and sale of WGT.

In conclusion, we are pleased to report strong third quarter results that reflect the resilience and adaptability of our businesses. The encouraging performance in our golf equipment and Topgolf businesses, coupled with strategic cost management and our strong liquidity, has positioned us well for the remainder of the year. We are pleased to be able to raise our revenue and adjusted EBITDA guidance, highlighting our confidence in the strength of our business moving forward. While we acknowledge the challenges ahead, including the impacts of ongoing tariffs, our operational initiatives and commitment to delivering value for our shareholders remain steadfast. We appreciate your continued support. With that said, I would now like to turn the call back over to the operator for Q&A. We will now begin the question and answer session. To ask a question, you may press star then one on your telephone keypad.

If you're using a speakerphone, please pick up your handset before pressing the keys. And to withdraw a question, you may press star then two. Again, we ask that you please limit yourself to one question and one follow-up during Q&A. At this time, we will pause momentarily to assemble our roster. And our first question here will come from Eric Wold with Texas Capital Securities. Please go ahead. Thank you. Good afternoon. So a couple of questions, I guess. First off, on the golf equipment side. I guess, given the demand that you're seeing, the strong demand that you're seeing for golf equipment. With on-course participation, I guess, how much pricing power do you feel that you have on equipment, clubs and balls, as you move into '26. To offset tariff pressure? And do you want to go down that road, or are you seeing competitors.

Raise prices, and you feel that's a path you think you can take? Hey, Eric, Chip. That's a good question and something that. There's no clear answer on at this point. We've seen over time that. The golf equipment category enjoys a passionate consumer and a wealthy consumer. So. We do not believe that we're highly price elastic. And. There's obviously healthy market conditions right now, so both of those go. On the positive side. What I've seen over time is that the ability to raise price has been there, but it's dependent on how. What we call. DSPD or differentiated the product is. So. As the product gets better, your pricing power gets better. And. So we're going to have to see how that unfolds. Without a doubt, given the tariff situation. If these are the final rates. We will. Take a look at pricing. And.

We'll have to be strategic about that. But on new products, along with the higher product costs, pricing will be part of our equation for mitigating the tariffs. Perfect. Thank you. And then just the final question kind of on Topgolf. Now we're kind of through the summer, and you've seen kind of the reaction and improvement in. Visitation from the value initiatives. Maybe give us some sense of kind of the trends you've seen in kind of time at the bay and kind of how your ability to kind of book. Shorter periods has impacted time at the bay and kind of then also what you've seen in terms of food and beverage attach rates kind of as the summer has played out. Sure. Obviously, really pleased with the reaction to the value initiatives, the continued strength of the. Experience scores at Topgolf. Traffic has been up.

Mid-high teens, candidly. And so. We're winning share and. Couldn't be more pleased with the reaction. One of the initiatives that they put in place was some variability on bay timing, so being able to book bays in. Smaller windows, so within an hour, an hour and a half time, not just two hours on the reservation system. That has been impactful. I wouldn't call it the most impactful of all the initiatives, but it has a positive. Response and. Certainly meeting the consumer where they are. On that front. And then on the food and beverage side. We are trending up. If you just tried to isolate the food and beverage. Same-venue sales. It's up. It's got a couple of different factors going on, but it's being driven by the traffic. And no real change in trend. We've also been able to initiate some.

New offerings in the food and beverage sector, platters and such, which have been well received. There has been a continuation of the long-term trend of. Alcohol attachment, but no change in that trend. So food and beverage has been a positive for us. As it relates to the quarter and pleased with it. Thank you, Chip. And our next question will come from Simeon Gutman with Morgan Stanley. Please go ahead. Hey, guys. My first question. It's on the business connected to the consumer. Can you talk about sell-through this quarter, not just sell-in or to the best you can, anything that signals the consumer behavior is changing? And then related to that. It seems like '26 is going to be an important year for new launches. Connecting any changes in behavior now to how the launch season could go early part of next year. Sure, Simeon.

We've seen excellent results in the golf. Segment. More or less all year, but strengthening in Q2 and then even stronger in Q3. It started the year with a little bit of a wet and cold spring. But as that transitioned, rounds played have been up. And sell-through trends have been. Candidly terrific. And you've seen where the sell-through trends are higher than the sell-in trends. So a little bit of a destocking going on out at retail as well, which is also a net positive. The consumer just is very engaged, very healthy right now. And. As we look forward, we're not really getting into estimates for 2026 at this point, but the strength of the consumer. Throughout the summer and. Through current has been. Quite positive. We've seen a long-term trend of strength around golf, so I feel really good about that.

And then, as a follow-up, the width of Q4, the profit range. What don't you know about tariffs today? Because you've taken mitigating actions, you have some sense of what it's going to cost. Is the width more related to Topgolf variability or the equipment business? Can you talk about. The things that are in your control versus things that you left a little leeway with? Sure. I'll let Brian. Comment on it. I'm not sure that we. It's not intuitive to us that we have a particularly wider than normal. Range in terms of. Any of our metrics for Q4. Obviously, a fairly diverse business. So there's some level of. Range that is required there. And there's tariffs. There's no. Significant degree of uncertainty in the tariff. We're more and more comfortable with our understanding there as we move forward. So nothing there to speak of. That's right.

This is the normal range we give for this time of year. So there's really nothing different than normal here. Okay. Thanks. Good luck. Thank you. And our next question will come from Matthew Boss with JP Morgan. Please go ahead. Thanks. And great to see the progress. Thanks. So, Chip, on health of the golf industry, what are you seeing from new entrants to the sport today? And could you speak to the market share opportunity you see in the next year if we're thinking about clubs relative to balls with the new chrome launch on tap? Yeah, sure. Again. The health of the golf business is. Excellent. So really pleased with those trends. We don't really have hard data right on new participants. But. We'll see some trailing data over the next few months as. A report will come out, but it'll be trailing data.

But all indications are that the participation is continuing to move positively. Visits to Topgolf is a leading indicator. And obviously, visits to Topgolf are quite strong. There are other strong new entrants and growth categories around off-course golf. The. Package set business is still quite strong. So by all indications, participation is continuing to grow, although I do not have hard data. And the consumer is good. In terms of market share opportunities, we're not going to get into 2026 estimates at this point. But. As I always am at this point in time, I feel good about our product and our brand. We've had steady growth in the golf ball. Category. We had a very strong Q3. Market share-wise in golf ball, which bodes well for the brand strength. And as you mentioned, next year will be a premium ball launch. So.

We're looking forward to that, and I look forward to talking to you about the new product and that opportunity in February. Great. Color. And then, Chip, at Topgolf, on the inflection of positive same-venue sales in the third quarter, could you break apart the 700 basis points of sequential improvement, maybe elaborate on trends or what you're seeing in October? And then just any update on potential strategic alternatives. Okay. I got to jot these down. We're going a couple of different ways here. So. What we saw. In. Q3 was really, during the quarter, an acceleration of what we talked about at the end of last quarter, was the value initiatives. Were rolled out and started to resonate with consumer. We saw significant growth in traffic. We saw one to two-bay inflect to positive. And three-plus-bay, although still down, has moderated. And those are. Great trends.

And they ended up with a positive quarter. Which obviously is very important for us and we're excited about. October results have been fairly similar to what we saw in Q3. So same type of result. Positive for one to two-bay. Traffic. Same kind of positive traffic that we saw in Q3. And three-plus-bay, although still down. Moderating. So. October. On trend with Q3. It's worth calling out. Matt, that as you look at Q4. The mix of three-plus-bay goes higher for us. So three-plus-bay is 30% of our volume in Q4. Versus 20% for the full year. And as such, you just have a weighted average. That. Plays itself out in Q4, not really forecasting a change in trends there. We see positive trends that have been sustaining. And then I think your last question was on the Topgolf process. And.

We're continuing to fully engage in that and committed. We continue to evaluate both a spin and a sale. Unfortunately, no update on timing at this point. The timing was impacted by the CEO transition. But I feel good about that process. And it's probably also worth mentioning that the improved results and outlook should be positive for value creation, whatever the final outcome is. That's great, Color. Best of luck. Thank you. And our next question will come from Arpiné Kocharyan with UBS. Please go ahead. Hello. Good afternoon. This is Dennis Azadjan dialed in on behalf of Arpiné Kocharyan. Could you talk through the percentage of how we should think about same-venue growth for Topgolf into next year and whether there is any type of pricing or better mix versus more volume that's baked into your current thinking? Sure. I'll try to do that. Obviously, pleased with the.

Inflection. And we're going to continue to. Lean in on these value initiatives. We're in the early innings, we think. Of repositioning. The consumer's perception of price at Topgolf. There's a chart in the presentation deck that shows that we've made some progress, but a lot of progress to go. So. The one to two-bay. Traffic and value initiatives will continue. Three-plus-bay is leveling off. We're optimistic that that. Is likely to continue. And we also have. Some new initiatives there that we believe will be further impactful as that business proceeds. Those include per-player pricing, three-to-four-bay online, and some dedicated marketing. We're implementing toast. And that has seen a positive impact both on margins and on spend per visit. We'll have a little more than half of the bays on toast by the end of the year, with all of them on for Q2.

So that should have a positive. Impact on. Spend per visit next year. We're also. Starting to trial and will implement next year pay-in-bay and mobile ordering, which should have positive impacts as well. We're introducing frequency programs. We introduced this summer summer fun pass. It was highly successful. We'll be leaning further into that. And we're now implementing a subscription program. It's very early, but. We've seen a lot of other similar businesses have a lot of success with that. Ours is called Play More, and we'll be implementing that and optimizing that. We're going to continue to drive more optimized marketing. We've seen our marketing become more and more efficient as. The new team there has gotten their hands on the wheel and implemented performance marketing and marketing that has resonated. With the consumer. And then we're also going to continue to deliver new reasons to visit.

That's new games, experiences. We did the football game this. Fall, and that'll be part of our play mix as well. No specific callouts on pricing at this point. But I hope I answered your question. Yeah. Thank you. And a second one. How should we think about unit openings for Topgolf into next year, assuming plans for separation could take a bit longer? We are planning three new venues for next year. Thank you. And our next question will come from Anna Glaskind with B Reilly Securities. Please go ahead. All right. Hey, good afternoon, guys. Thanks for taking my questions. I'd like to go back to the Topgolf comp inflection or same-venue sales inflection. Really good to see. Maybe anything you could share on the complexion of visitors, maybe between new and. Maybe lapsed.

Visitors versus the past, and maybe that repurchase or revisit behavior, maybe versus prior cohorts. Thanks. Sure. Anna, we haven't seen any real change in. Economic profile or demographics. We've seen. That the uptick in traffic is. Two-thirds repeat visitors and about a third new. So. Just an outstanding mix from our perspective. And in terms of actually moving the needle yet on. Our frequency, given our frequency is. 1.5 per year, it's too soon that you wouldn't really see it yet. But you're seeing great consumer behavior and. A mix of new and repeat. And. The reaction has been both immediate and definitive. Got it. Thanks. And then thinking through the corporate. Event business in 4Q, while understanding that it. Tends to hit later in the quarter, typically, what's your visibility? I would think, generally, especially around holiday events, people would want to have that booked earlier.

So just trying to think through that dynamic and your level of visibility there. Yes. We have. A reasonable level of. Visibility on that now. So we've got. A significant portion. We get, in the ballpark, just over half of them booked 30 days out. But there's still a significant amount that we'll be booking here in the balance of November and even through early December. So we have a good read on that and have. Put that into our guidance. Great. Thanks. Best of luck with 4Q. Thanks, Anna. And our next question will come from Noah Zetzkin with KeyBank Capital Markets. Please go ahead. Hi. Thanks for taking my question. I guess maybe just to kind of follow up on the corporate business. Nice improvement in Q3. Is that just a function of. Comps or. Was there other kind of corporate behavior changes.

That you'd point to or expect kind of going forward? Thanks. When you say. Q3, you're just asking about corporate events in Q3? Yep. Exactly. Okay. Yeah. So. We've seen. We took actions. During the quarter in terms of. Some marketing and changing how we're doing our. Sales organization structure and. Including repositioning some of the product during the early part of the year. And so I think some of that has been impactful. And I do believe that a significant part of this is also just a leveling out or, as you say, comps, but leveling of the. Overall market, which had declined but. Is not going to be going away and. Will. Eventually recover and be a strong opportunity for us. Thanks. And maybe just one more. Any updated thoughts kind of heading into holiday. Around Travis Mathew and how you're thinking about that business? Thanks. Yeah.

Travis Mathew is. A strong brand. And. An excellent business. The market overall in athleisure has been challenged this year. We've outperformed that market. They've gained share. Over the last quarter. So I was pleased with their last quarter results and. Optimistic on. Trends going into. Q4. But again, that's been baked into our guide. Thank you. And our next question will come from Joe Ottobello with Raymond James. Please go ahead. Hey, good afternoon. This is Martin Matella on for Joe Ottobello. I want to really quickly touch on the CEO search. I know I understand that you're kind of in the middle of the process here, but just trying to gauge how much time this new person in the role sort of need before the separation is ready to be enacted. Yeah. And Martin, I don't know whether I have a specific answer on that. So.

We're not commenting on the. Time there. I think the most important thing is that we've got strong interesting candidates. And therefore. Feel very encouraged. And as well, the existing team is just doing a terrific job. So. Couldn't be more pleased with both that process and how the existing team is being able to manage this. Period of transition. Understood. And just kind of quickly turning to Terrace, I understand you're not giving any formal guide for next year. You've offered a $40 million number for this year. Is there anything that you might be able to give us about what we should expect for 2026? Yeah. Sure, Martin. It's still obviously uncertain. But if the existing rates hold. It would be a little more than double this year's impact next year. Got it. Great. Thank you very much. And best of luck.

And this concludes our question and answer session. I'd like to turn the conference back over to Chip Brewer for any closing remarks. Well, thank you, everybody, for dialing in. We appreciate your interest and look forward to updating you again in February when we can talk a little bit more about 2026 and. Including new products. So look forward to that. Have a great. Rest of the year and holiday period. The conference has now concluded. Thank you for attending today's presentation. You may now disconnect your line.

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