Intuit at Mizuho Conference: AI-Driven Growth Strategy

On Tuesday, 10 June 2025, Intuit Inc. (NASDAQ:INTU) presented its strategic roadmap at the Mizuho Technology Conference 2025. The company outlined its ambitious plans to expand its customer base from solopreneurs to mid-market businesses, leveraging artificial intelligence (AI) to enhance its offerings. While Intuit highlighted significant growth in its "Money" offerings, challenges remain, particularly in optimizing the Mailchimp product for diverse customer needs.

Key Takeaways

• Intuit’s "Money" offerings have grown 40% year-to-date, encompassing payments and capital.
• The company is focusing on AI integration to automate tasks and improve QuickBooks offerings.
• Intuit is expanding into mid-market with QuickBooks Advanced and Intuit Enterprise Suite (IES).
• Mailchimp is being simplified for smaller businesses, with added features for larger ones.
• Six new AI agents are set to launch in July to enhance automation across QuickBooks SKUs.

Financial Results

• The "Money" platform, including payments and bill pay, has seen a 40% growth year-to-date.
• Intuit aims to drive Average Revenue Per Customer (ARPC) growth by targeting higher-value customers and increasing service consumption.
• Mailchimp’s growth has been slower than desired, prompting a need for product simplification and feature enhancements.

Operational Updates

• Intuit is leveraging AI-driven innovation through its GenOS platform and generative AI tools.
• The company is targeting mid-market businesses with QuickBooks Advanced and IES, focusing on those with $2.5 million to over $10 million in annual revenue.
• Integration of GoCo aims to strengthen Intuit’s workforce management and Human Capital Management (HCM) capabilities.
• Six new AI agents will be introduced to automate tasks across QuickBooks SKUs.
• Mailchimp is undergoing changes to better serve both smaller and larger businesses with tailored features.

Future Outlook

• Intuit is prioritizing growth in three main areas: done-for-you experiences, platform AI, and mid-market expansion.
• The company plans to deepen the integration of its "Money" platform into QuickBooks.
• GoCo’s integration is expected to enhance HCM offerings in the coming year.
• Continuous development of IES features is planned, with quarterly releases based on customer feedback.
• Future pricing strategies may consider separate rates for more advanced AI agents.

Q&A Highlights

• IES targets businesses with $10 million+ in revenue, offering sophisticated features like multi-entity support.
• Intuit is adopting a verticalization approach, tailoring solutions for industries such as construction.
• The "make all invoices pay enabled" (MAPE) initiative aims to seamlessly integrate payments into invoices.
• Intuit’s AI strategy focuses on automation, enhancing customer experience, and improving internal efficiencies.

Readers are encouraged to refer to the full transcript for a detailed account of Intuit’s strategic plans discussed at the conference.

Full transcript - Mizuho Technology Conference 2025:

Siti Panigrahi, Software Analyst, Mizuho: Right. Hello, everyone. I’m Siti Panigrahi, software analyst here at Mizuho. It’s my great pleasure to welcome Mariana Tassel, she’s Executive Vice President, General Manager of Intuit Global Business Solutions Group. Mainly it’s all QuickBooks, which is like 60% of revenue now.

So Mariana, I would say you’ve been with Intuit now more than eight years.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Correct.

Siti Panigrahi, Software Analyst, Mizuho: And your role initially was a CTO, Chief Product Officer. Then you’ve been leading QuickBooks for now a couple of years. Yes. So help us understand how technology investment that Intuit did and the platform build out, how it positions now Intuit to be continue to innovate and add more features? How are you positioned there?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yeah. Yeah. A little bit kind of maybe I can go through the background. I actually started leading engineering inside the what now is known as the global global business solutions group. So leading that, then eventually being a CTO and now coming back and leading the business for almost couple of years.

But when I was a CTO, I had an opportunity to really think about how we’re setting up Intuit for success and for velocity and for develop you know, developing with, like, innovation with speed. We have actually declared a strategy of being AI driven expert platform, and we created a platform. We outlined the different capabilities we need. We moved to the I mean, things that seem like very basic now, moved to the cloud, increased the level of automation, moved to DevOps, and just kind of constantly increasing the speed of development, developing capabilities that are really important for us today, like identity, getting data in, and importantly, obviously, AI, both in terms of talent in AI, but also developing something we announced a couple of years ago called GenOS. As soon as the innovation started happening with Junctional AI, we got very early on this, and we announced something called generative operating system, in short GenOS, which allows our developers to develop and deploy GenAI experiences rapidly and at scale.

Mhmm. It for example, one of the capabilities that we find super useful today is our developers are using something called GenStudio to develop experiences, and we can connect whatever LLM we want to GenOS, and they can benefit from that and use the right LLM for the right task. So they don’t have to worry about choosing an LLM. We have our own trained LLM that we can provide developers. And that really is paying dividends now.

Siti Panigrahi, Software Analyst, Mizuho: Yeah. So when you think about Intuit, I remember that transitioning QuickBooks from desktop to cloud back in fiscal twenty fourteen. I think Kim, you can correct me. But that phase I remember ’fourteen to ’eighteen, it was all about driving subscriber growth. Then I’ve seen that after ’eighteen, fiscal ’eighteen until now, it was all about platform expansion like expanding ARPC.

So, what’s your next phase of growth? How you’re thinking? What’s going to be the driver going forward? You’re innovating a lot. So what’s the next phase of growth for QuickBooks?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yes. By the way, these anchors of driving subscribers and driving ARPC are still like important anchors for us in general. So we want to continue getting new subscribers. And when we think about our market, we think about all kinds of businesses. They can start super small or what we call solopreneurs all the way to mid market.

And so we are interested in all of the above, all of these customers. Increasingly, we’re actually been going upmarket. And one of our biggest bets is go and disrupt them in the market. Mhmm. So as we do that by the way, the number of subscribers is less critical for us as we wanna go after bigger users.

And then, of course, ARPC, both in terms of how we think what our base software is capable for and how we price that, but also like what we call services and attaching more and more of our services. One way to think about this is when we look at our vision is to be an end to end platform on which small businesses run and grow their business every single day in which they can grow their revenue, grow their profitability. So when we think about that and we think about small businesses being in business because of passion they have, maybe to sell flour, maybe it’s to open a coffee shop, maybe it’s even to write software. And what we wanna be is that platform that enables kind of this this backbone of running your business. So what when we think about that, what we have done is we actually looked at the different jobs the small businesses will need to do, and we mapped it on what we call a product map, which has list of the different jobs small businesses are doing.

Like, for example, get customer, a very important job that customer have. Pay employees, a very important job customers have. Of course, staying compliant and organized with accounting. So we have a pretty good understanding of the different jobs. And what we’ve been doing is increasing our ARPC by going after these to end jobs.

Siti Panigrahi, Software Analyst, Mizuho: Definitely. So still you think there’s opportunity on the core side, but two areas is moving upmarket, midmarket. Definitely, we’ll want to go deep into that. And the other part, said AI. That also will cover.

Let me start with the midmarket opportunity. I mean, that is one area you guys have been talking about, of course, started with QuickBooks Advanced. And last year, you launched into Enterprise Suite. So help us understand, how do you differentiate when you think about the opportunity for advanced, PV advanced versus IES?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yes. So in general, when we look at mid market, we are thinking about businesses that have higher revenue. So these businesses will tend to have $2,500,000 in annual revenue or more. And then we start further segment them. Like, for example, we start thinking about the mid market customers that are $2,500,000 to $10,000,000 of revenue.

We think these are great candidates for our QuickBooks advanced SKU. And then our goal with these customers is to make sure that we can move them to the QuickBooks advanced SKU and then that we can have them consume services as part of that. And then for our bigger customers, which are be 10,000,000 plus in revenue, our thinking is that IES is gonna be a great product for them. And IES is our Intuit enterprise suite. We released that just last September, so it hasn’t been even a year.

It’s a new product. It is you can think about it as a type of features. It is for more sophisticated customers. Often, they will have multi entity and other more sophisticated features, dimensions, projects that they will need. And we are targeting our 10,000,000 revenue plus customers to go to this SKU across different verticals, and I can elaborate on that.

And as they do that, importantly, call it Intuit Enterprise hinting kind of the bigger customers suite, which is means that we actually wanna sell them more of a platform as opposed to just FMS. So what you see us do is also thinking about selling to customers more full solution. And IES, we are selling as a suite to our customers.

Siti Panigrahi, Software Analyst, Mizuho: So what I’ve been learning so far, it’s been a year now since you launched, it’s almost Almost

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: a year. Don’t know

Siti Panigrahi, Software Analyst, Mizuho: if you want Yes.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Have there’s a lot of learnings. As you can imagine, every new product you bring to market, there’s a lot of learning and we are relatively new. So there’s a lot of learning. I would say the few learnings that we have, I would probably bucket them in two categories on the product side and then on the go to market. On the product side, we have learned a lot about just features we need to continue to develop.

By the way, interestingly, we also learned that quickly we’re able to get to market with what we had and gain traction with what we have because we have a robust platform already. It was about enabling some features to get traction, and we’re able to do that. So that’s thing. Like, our go like, we went to market really rapidly. We’re able to get traction.

Our customers that are on it are actually quite delighted Mhmm. From what they’re seeing and are asking us for more features. So that’s the one learning on the product side. We were able to get to market fast, and we have a list of features that we need to continue to develop. Examples would be when we talk about multi entity, it needs to traverse around traverse through our products more like.

Now you wanna have payroll multi entity. Now you wanna have money multi entity. So there’s more that we needed to do. Multicurrency is another thing that came up more strongly for these customers. We added project management, very suitable for construction companies, but it asked for more sophistication.

So we keep developing the number of features that and and we keep hearing for more features. Another thing that we learned on the product side is our customers said, well, wait. Wait. Wait. Don’t release so frequently to us.

We want to move we want to know ahead of what you’re releasing, and we want to move more slowly to a new release. So we are batching our releases more into bigger releases and that we’re doing quarterly, roughly quarterly. So that’s another thing that we have learned on the product side. On the go to market, we had to really reinvent some of the go to market. It’s bigger customers.

They wanna have more human touch points. They go through a sales process. If we don’t do it, some other companies will do that. There is we actually created a Salesforce that is focused on these customers. Mhmm.

And we also learned that these customers wanna be spoken in their language. If they’re construction companies, we ended up creating vertical specific collateral. They wanna be talked to us at construction companies. Mhmm. They wanna hear from other companies like them.

So we developed testimonials and ROI calculators and all the things you would do to really be able to sell. We’re still learning how to sell the platform in this type of scenarios. We’re learning how to increase our sales productivity and things like that. So we’ve been learning quite a bit and we’ve been improving. I would say every week, there is progress that we’re making compared to the previous week and

Siti Panigrahi, Software Analyst, Mizuho: quick follow-up to that. If I heard correctly, different vertical industry. Are you trying to go for the product, make it more verticalized kind of solution? Like construction industry, you said, there are different industry. Are you thinking that way?

Or is it the same platform but more customized, that solution so that some of the outbound sales guys can target those customers?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yes. Would say it’s lightweight. Verticalization is the way to think about this. And one is, like we said in the go to market, they want to be spoken to as a, let’s say, a construction company, as a field service company. They wanna see a collateral that they’re like, yeah, that’s me.

Yeah. That’s kind of one. we wanna make sure that as we look at flows, particularly quote to cash, that we actually those flows work really well for for those verticals, and we have some basic things. Like, for example, you know, like a construction since we started there might wanna apply to a particular project. Mhmm.

So we wanna we wanna be able for our solution, to be able to apply something to a particular project, see the cost of a particular project. Mhmm. Some of them use specialized software, and we don’t wanna necessarily be niche and start specializing Mhmm. For, like, you know, relatively small segment of customers. But we do want to integrate with some key parties.

So we’ve been doing that as well. It would be another example of how we’re to go vertical without going really deep into these verticals.

Siti Panigrahi, Software Analyst, Mizuho: And in the same context, recently you guys talked about now Ashley is still joining. I heard like she’s going to start soon or join. She’s going to lead the mid market, general manager. So it looks like now bigger emphasis on mid market. How is the role going to be between you and Ashley?

Are you going to still going to focus on product? Or should we think about should investors think about this is going to be like two different segments for you, mid market and another one is small business.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yes. Let me start from the end. GBSG is still going to be reported and think through as one segment. However, we actually, if you listen to our last call, we did say that we wanna focus in three areas.

Siti Panigrahi, Software Analyst, Mizuho: Mhmm.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: In particular, done for you experiences, platform AI. The one is mid market. The one is money. Mhmm. And we wanted to make sure we have enough focus in these priorities, dedicated focus and in dedicated investment.

Those areas have been growing really rapidly. And we wanna make sure we double down on them and we enable even further growth there. So that’s the way to think about it. We are going to report it as one segment. We’re not going to break it down.

Siti Panigrahi, Software Analyst, Mizuho: Yes. So now going back to the core QBO, you have 7,000,000 subscriber globally. And so if we start with The U. S, how penetrated are you domestically right now? And where do you see the opportunity on the core side, how much to drive subscriber growth?

That’s probably the one. And then the same context, how big is the international opportunity for you on the core, the part that you’re going to focus on?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yes. So we still see an opportunity to grow our subscribers. And like I mentioned, we focus on the pyramid all the way from solopreneurs to SMBs to mid market, and we wanna grow across all three. Again, we are less focused on the number of subscribers as we go towards mid market, and we are concentrating more and more bigger customers, more consumption of services. So it’s not just about making sure that we have more subscriber.

It is important for us that they land in what we call the right SKU and that we they use more services. So that’s another area that we focus on, not just the sheer number of subscribers. So think about it that way. We still see opportunity for growth in number of subscribers. We’re still leaning in across solopreneurs, across SMBs, across mid market.

Yeah. And, again, like expanding services internationally, we are, again, opportunity for growth there. There are three countries in which we have, I would say, a fuller QuickBooks implementation, which is UK, Australia, Canada. In those countries, we are leaning in, making sure that our QuickBooks implementation is more complete Yeah. So we can go after compete there effectively, go after more share of wallet in these markets.

And in other markets, we’re leaning on Mailchimp. 50% of Mailchimp subscribers are actually outside of The US. Mhmm. And we see an opportunity to lean on Mailchimp and bring some of the other jobs. Remember, talked about, like, different jobs that a customer would do, a small business would do.

So we wanna tie it to other jobs in other markets, maybe where QuickBooks accounting, it’s less applicable today.

Siti Panigrahi, Software Analyst, Mizuho: Okay. Now I want to dig deep into the services. One part is payroll. You’ve done a phenomenal job when you launched full service payroll in 2018. I think if I see, I think you are the largest payroll vendor after ADP.

So now you recently acquired GoCo, which is, again, more HR. How are you planning to integrate that? What is the opportunity? And is that how we should think about your M and A strategy more and tuck in, find the gap and plug it into the platform?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yes. So let me just, again, take back to like, end to end. We wanna be the end to end platform, mapping the different jobs, businesses we do, then actually mapping those job in more detail of what is the tasks. Mhmm. Like, for example, you mentioned payroll.

So we call it workforce management, pay employees, human capital management, you know, hiring. Whatever those jobs are, we would map those different jobs. Then we decide which jobs are core for us to play in, which are we wanna partner with. Mhmm. And then from there, we go and say, we wanna build it organically or is an m and a as an opportunity?

Siti Panigrahi, Software Analyst, Mizuho: Mhmm.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: And in case of GoCo and HCM, human human capital management, we observed that customers this is really accretive for customers, particularly mid market. We decided to specifically lean in and look for an acquisition in that area. We found GoCo, which we’re very excited about, and we are working hard. They’re already part of the company, and we’re working hard to integrate that and to offer it to our customers. Going back to what you said about m and a, you’re right that from, like, a big acquisitions, I would say we have all the ingredients.

The last really big acquisition we’ve done is Mailchimp. And right now, we’re more looking at this kind of different jobs and say, wait, we’re missing here, we’re missing there. And we’re thinking about this more of a tuck in when it comes for other partnership or M and A.

Siti Panigrahi, Software Analyst, Mizuho: So GoCo already integrated with your platform, Gero?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: It’s in the process of being integrated. No, it’s not integrated and we have not offered it yet to our customers, but we are integrating it.

Siti Panigrahi, Software Analyst, Mizuho: Is the plan is in fiscal twenty twenty six?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: The plan is doing it in the coming year.

Siti Panigrahi, Software Analyst, Mizuho: Okay. Okay. That sounds good. Now on the money platform, you recently talked about that’s one of the growth area. And in fact, again, you have another general manager or somebody like who reports to CEO there.

So that’s another big opportunity. Help us understand where do you see the opportunity on the money platform side, payments and bill pay? And also if you could cover how bill pay has been doing. You launched it last couple of years.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yes. So our money offerings grew 40% year to date. So it’s been a really impressive growth for us. And so that that’s kind of something we’re really leaning in. And in fact, the the guy who’s leading it now, he’s gonna be the GM of that, so we’re excited about that.

He’s joined us about a year ago.

Siti Panigrahi, Software Analyst, Mizuho: Yeah.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: The, you know, the several areas where we have growth for money is payments, bill pay, and one is capital. All of them are growing, and all of them are exciting. On payments, we’ve been focusing on things like making sure that more of our invoices are payment enabled. In fact, we have this effort that we say that we actually have a acronym for, which is make all invoices pay enabled or MAPE in in short, which is the idea is making sure that merchants are easily enabled on payment, making sure that if our customer doesn’t wanna necessarily pay, let’s say, the credit card fee, they can transition it to our customers or the customer themselves can raise their hand and say, I wanna pay it, and I don’t mind paying the fee Mhmm. Enabling ACH and things like that.

Bill Pay, you asked. We launched it less than two years ago. And if you look at it now, it’s actually changed quite a bit. We it was a new product. We now have a lot more robustness in the product all the way from making it easy for customers to onboard to have more, like, their vendors easily onboarded, pay more easily, pay faster, you know, things like that.

Importantly, we actually focused on the high volume how or high value billers

Siti Panigrahi, Software Analyst, Mizuho: Mhmm.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Many of them mid market and making sure we understand what is the what what makes a difference there. An example would be batch bill pays or things where they have a bigger volume, they wanna be able to do it faster, different things they’re trying to check. So we’ve really been listening to our customers that are a little bit more of the high value billers, and we go after that. And then last, capital is another area that’s of growth for us, both in our normal like capital business, but also we introduced recently in line of credit that’s been very good for our customers and they love that rapid access to money. And that’s been another growth vector for us.

Siti Panigrahi, Software Analyst, Mizuho: One more services that I want to cover before we go, how we do that done for experience. Mailchimp, which has been under pressure, that is one area I would say probably facing some challenges. So how are you trying to address that? What how should we think about Mailchimp bouncing back?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yeah. Mailchimp, you’re right. We are constructively dissatisfied of where Mailchimp is. It doesn’t grow as rapidly as we want. And, yeah, we did not buy it to be dilutive to our business.

So we are we are we are kind of we’re focused on that. One of the things we do with Mailchimp is is understanding what is happening there. And just to unpack, as we pushed for more of the when we when we acquired Mailchimp, we really wanted to go after, like, bigger companies, and we did that. And we increased the number of features in the product, but we also noticed that we have higher churn across smaller companies on our on our merchant platform. And one of the things we realized is that we overcomplicated the product for the really smaller customers.

So we go back to basic. We are simplifying the product for the small businesses as well as making sure it is performant both in terms of performance as well as delivering the value on the bigger mid market size businesses. So that’s kinda with Mailchimp. We added a lot of new features and some that we see gaining traction are SMS. Customers are really starting to use that.

We’re adding WhatsApp. We’re adding more segmentation and more performance marketing. We actually hired multiple talent that really understand that space, particularly from Meta, people that worked on WhatsApp and other areas. So very excited about some of the things we’re doing there. We established a sales team around Mailchimp mid market.

We see the growth in that area, and we will continue doubling down on that as well. So there’s multiple areas. Another area where we need to invest in is how it connects to QuickBooks, both on the foundational layer, we moved it to AWS, but we still need to work on some of the foundational connections with SSO, with the data being integrated, with all the way to the bills being integrated, how customers pay the bills. That we have some still work to do there as well as integrating the features with CRM and other areas that we are working on.

Siti Panigrahi, Software Analyst, Mizuho: Okay. Now we kind of covered all the services. Let’s see how you are thinking about AI using AI to bring that done for experience for each of the services. So recently you talked about agents. So are you how are you of all, like what’s your vision about bringing those agents for all these services?

And part, how are you going to monetize that?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yeah. Well, I think about AI every single day and we all think about AI because it is very revolutionary and is revolutionary for our customers. Luckily, some of the investment we made in, like, making sure we have different services and APIs and making sure we have GenOS really enables us to rapidly develop for our customers. We actually announced May 27 new release of our product. It has platform more of a platform experience, which means customers coming to the to the product, and you can see it in our blog post to have a visual of that.

When you come in, you should be able to see more of these jobs. Like, for example, you should be able to see payroll as an option. You should be able to see Mailchimp as an option. So it has more of a platform look, and importantly, it has agents technology that we’re introducing. So it is not just AI, but AgenTik AI.

And we are introducing six agents in July across the different SKUs and across the different jobs. How we chose these agents, by the way, is we asked our customers what are the most important areas to automate and what’s gonna be most accretive.

Siti Panigrahi, Software Analyst, Mizuho: Mhmm.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Then we chose our these agents. We worked rapidly to implement them. Then we worked rapidly to test them with customers to make sure that there’s they’re there and introduce it across the lineup. Really quickly, an example would be our hero agent, which is an accounting agent. Starts from a very low SKU of being able to just categorize transactions, then maybe a higher SKU anomaly detection and getting insights all the way to being able to reconcile the books automatically.

So those are the we we kind of expand those capabilities across the SKUs. There’s other agents like payroll agents, does the payroll. Must much of the payroll job running a payroll automatically for you. Payment agents optimize your payment terms, introduces you to the idea that you can pay enable your your invoices and and, you know, and and other agents. We then we like I said, we put those agents across the SKUs, and then we also in our philosophy of pricing to value, we actually introduced new pricing that we announced to our customers at the May across the SKUs based on the value that we are delivering with AI and with this new platform experience.

We’re very excited about that. I also wanna share with you that even though this is new and we’re we’re releasing it in July, it’s actually already in the hands of many of our customers, many of these experiences, because we wanted to be confident in what we’re releasing. So we did extensive beta Mhmm. Including this being in the hands of many of these experience of of over 200,000 customers that are already playing with this, giving us feedback, relearning from it, etcetera, which gives us high confidence around the value we’re gonna deliver.

Siti Panigrahi, Software Analyst, Mizuho: And in future, you’re gonna have separate price queue for agents?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yeah. For AI, we wanna make sure we use it to gain more customers, to make sure that there’s higher discovery of services and ARPC, to make sure that they can connect to live is another angle of monetization. And yes, we’re also thinking about separate monetization for our agents in the future, not the ones that we’re releasing, but other agents that we’re thinking about or more advanced versions of these current agents.

Siti Panigrahi, Software Analyst, Mizuho: So that’s how you’re using AI for your customer experience. Now how is AI is doing the work for you internally? And how are you leveraging AI internally to your product development or even go to market? How are you doing that?

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Yes. We are using AI extensively internally. It’s something top of mind for us. This is from starting from probably where it’s most advanced is our development tools. AI is very much a part of what our developers are doing.

They’re utilizing some of the GenAI tools to really speed up development. Then we use it obviously in our expert services and our customer success. In sales, everywhere, we’re using AI and we’re increasing our usage every day. I wanna share with you, I use AI daily myself. So and I encourage all of you to do so.

It’s actually quite quite mind blowing.

Siti Panigrahi, Software Analyst, Mizuho: But we heard from some health men today. It’s gonna revolutionize, this whole industry.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Absolutely.

Siti Panigrahi, Software Analyst, Mizuho: Yeah. I mean, I want to add a plug here. We did a deep dive on your QuickBook business recently. So anyone interested, you can reach out to me or our Mijio sales team. With that, thank you so much.

Mariana, I appreciate your time today. Thank you, Kim.

Mariana Tassel, Executive Vice President, General Manager of Intuit Global Business Solutions Group, Intuit: Thank you. Thank you so much, everybody. Thank you, Citi.

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