Live Nation at JPMorgan Conference: Global Growth and Strategic Expansion

Live Nation Entertainment Inc. (NYSE:LYV) participated in the 53rd Annual JPMorgan Global Technology, Media and Communications Conference on Tuesday, 13 May 2025. The conference call, led by President and CFO Joe Berthold, highlighted the company’s robust international growth and strategic initiatives amidst potential macroeconomic challenges. While the company is capitalizing on strong global demand, it also faces regulatory scrutiny and potential disruptions from major events like the FIFA World Cup.

Key Takeaways

• Live Nation is experiencing strong international growth, with significant expansion in Latin America and plans for Asia.
• The company has sold 100 million tickets year-to-date, surpassing 2019’s full-year sales.
• Venue development and strategic partnerships are central to Live Nation’s growth strategy.
• Ticketmaster aims to improve transparency and enhance the fan experience amid supply-demand challenges.
• The 2026 FIFA World Cup poses potential disruptions, but Live Nation is preparing to mitigate impacts.

Financial Results

• Tickets Sold: Over 100 million tickets sold year-to-date, exceeding 2019’s total of 98 million.
• International Growth: Majority of fan base growth is from international markets, expected to continue.
• On-Site Spending: Per capita spending and ancillary revenue per fan have increased.

Operational Updates

• International Expansion: Focus on Asia with a 200 million fan total addressable market and only 5% penetration. The acquisition of HIP in Japan is a strategic move to access venues.
• Venue Development: Estadio CMP in Mexico City hosted over 2 million fans this year. A new 5,000-capacity theater is planned for Atlanta.
• Festival Performance: Strong performance expected from 150 festivals, with Austin City Limits selling out quickly.

Future Outlook

• 2026 FIFA World Cup: Anticipates a shift to amphitheater and arena events in the U.S., with high international stadium volume.
• 2025 Venue Nation: Projects double-digit fan growth at operated venues with stable concert margins.
• Sponsorships: Committed sponsorships have increased by double digits.

Q&A Highlights

• Pricing Strategy: Focus on accessible entry prices and maximizing value from premium seating.
• Economic Downturn Preparation: Strategies in place to reduce costs if necessary.
• Ticketmaster Growth: Expected acceleration in ticketing growth in the latter half of the year.

For a deeper insight into Live Nation’s strategies and performance, please refer to the full transcript below.

Full transcript - 53rd Annual JPMorgan Global Technology, Media and Communications Conference:

Unidentified speaker: Okay. Great. We’ll get started. We are happy to have back from Live Nation, Joe Berthold, President and CFO. Joe, thanks for being back.

Joe Berthold, President and CFO, Live Nation: Oh, thanks. So

Unidentified speaker: before we get into the kind of now and macro, it’d be great for you to refresh us on kind of how you see the dynamics driving the supply and demand side of concerts and how that kind of underlies your confidence in the future.

Joe Berthold, President and CFO, Live Nation: Yeah. I think for us that we always start with global, global, global. Global supply, global demand. The incredible thing about our business, it’s always great to start your business model with strong structural tailwinds. So if you look at what’s happened over the past twenty years is the business has gone truly global in its demand profile.

The digitization of distribution, taking it out control of the historical label distribution and putting it in the Spotify’s and Apple Music’s. Music is going everywhere globally, and you pair that with the social media platforms and you have fans everywhere learning about artists consuming their music and becoming real fans. So so now, it’s really a matter of how do you bring those global artists everywhere in the world. And, it obviously starts with a lot of The US, a lot of the international artists, but but now you’re seeing artists that would have historically been regional are now themselves going global. So, past couple days, Bad Bunny has has put 30 stadiums on sale, Asia and Europe.

So, it’s a Latin artist who’s very successfully toured in The US over the last few years, but now put 30 stadiums on sale, sold over a million tickets, 98% sell through in the first two days. So, again, we’re blessed. We have that global demand, and our job now is figure out, okay, how do we just help make a market in that? How do we help bring that supply globally, working with our regional partners to identify what artists can go where? And that’s a multi year runway just to continue doing that.

Unidentified speaker: Okay. So maybe following up on that, right, at your Investor Day, I think you put out a target of 200,000,000 fans that would be 50,000,000 of growth on ’24. I think you said that’s only about 10% of the potentially available future market. So when you look at that longer term opportunity, how much of that is realized by kind of the natural forces of supply and demand you just spoke to versus kind of the innovations that are needed at the level of the promoter or the venue, the artist?

Joe Berthold, President and CFO, Live Nation: Yeah, I think that it really is the demand is there. So the question is how do you satisfy that demand? In some cases, it’s simply bringing Bad Bunny to more markets. It also ties back to our venue strategy, which is in many cases, the infrastructure doesn’t exist. So it’s not so much innovation as it is we need better arena, stadium infrastructure in place so that when we bring the artists there, they can have the right experience, fans can have the right experience, we can deliver premium, differentiated experience.

The buildings are modern enough that they can gross for the artist to drive their incentive to wanna tour there. So, when we look outside of The US, we see the demand. We can tour them in many cases. We think we can accelerate that and broaden it by continuing to push a venue strategy that gives more modern high quality arenas for those artists to be touring in. Got it.

Unidentified speaker: Maybe just staying on international, so LATAM’s been a notable success story going back to the start with the Rock City acquisition and then scaling up through additional promoters. How do you think about applying this playbook in more regions maybe such as APAC where you recently acquired Hip in Japan?

Joe Berthold, President and CFO, Live Nation: Yeah, I think this has been our long term playback. I think since 2019 about two thirds of the growth we’ve had in our fan base have come from the international markets. And, I think you can go back even further and look at what we did in Germany Ten Years ago. We’ve used that case study before, went in, got a foothold, partnered with Marc Lieberberg, built up his business bringing our international artists there, building a sponsorship business, a ticketing business. And then, starting in Brazil, but then moving quickly to OCESA in Latin America.

We’ve taken our Latin America business from 2,000,000 fans, 16,000,000 fans over the past five years working with them. And now we’re looking at more at Asia and Japan. I think we’re currently estimating about a 200,000,000 fan TAM in Asia, and we’re about 5% of that. So, we have just scratched the surface. HIP will be, I think, more like Germany than OCESA in the sense that OCESA was a full stack mini live nation.

But, what HIP gives us, it gives us that foothold in access to the market, access to the venues that you need a local partner with in Japan. Before, we were co promoting shows. So, we were sharing the economics. We didn’t have a huge incentive to really drive a lot of volume to Japan. We would do it where it made sense from a touring standpoint.

Now, because we have this hip acquisition, now we have the full incentive. We’ll start by driving volume of shows into Japan. We’ll work with our partners there, find and develop local J pop artists. We’ll look for venue opportunities, build out venues across different markets in Japan, build sponsorship, look for entry to ticketing, and that’ll drive the overall business in Japan over the next several years.

Unidentified speaker: And, with those examples you gave, right, with Germany and Latin America, usually the ticketing operations come a few years right after you’ve built up a certain amount of scale.

Joe Berthold, President and CFO, Live Nation: Right, right. Yeah. So, Germany, we had a presence, but what you do is you use the fact that you have the concerts you’re promoting to drive the ticketing business. You particularly use the presales, right, because that Bad Bunny presale, wherever it is, whatever platform it’s on, particularly the presale, they’re gonna find it. So we used that successfully in Germany to really build up the Ticketmaster business there, And, I think the strategy would be similar in in Japan that we use our concerts position to drive the ticketing business.

Great.

Unidentified speaker: Maybe moving to more recent trends. So, you recently disclosed, I think 95,000,000 tickets sold for Live Nation concerts year to date, up double digits. Usually we have an extra week between earnings and this conference, but is there any update here? Joe, anything you’d highlight that would give you added comfort over the macro?

Joe Berthold, President and CFO, Live Nation: Yeah, we’ll get into a number of pieces here, but you know, we’re at 100,000,000 tickets now. As you said, I only have a week, but it’s been a pretty good week. That now puts us in a position, just for context, in 2019 we sold 98,000,000 tickets in the full year. So we’re sitting here now mid May and we’ve already surpassed that. So when you look at, again, the macro, there’s no doubt that that global demand is there.

Again, majority of growth has come from international over the past several years. Majority of growth will come from international this year. Keep reminding ourselves this is a big world out there. But, we are continuing to see strength throughout. We’re seeing strength in our on sales, I just gave the Bad Bunny example, we’re seeing strength in our festivals, we get into the on-site, but every all the data points there have been continued to look good.

So we’re doing a number of things to be aware of the macro. You’re not going to see big price push this year because everybody’s aware this is just logically not the year you’re going to go out on the edge on that, but consistent very strong demand. Maybe

Unidentified speaker: touching on that, so we’ll ask most of the companies over the course of the conference how they might execute the potential economic downturn. But how do you think about the tools available? You just touched on one, but on the concerts and ticketing side to kind of maintain that high utilization? And then on the cost side, right, how does the recent experience of the pandemic in flexing down the entire expense structure form your view of margins?

Joe Berthold, President and CFO, Live Nation: Yeah. I think first of all, our first lever is pricing. As I said, we’ve been very conscious this year. So if you look at the stadiums, you look at the arenas, you’re not seeing in aggregate big pricing increases, but what everybody is very focused on, we’ve used these examples before, how do you make sure the back of the house, the pricing in the back of the house, your get in price stays very accessible to all your fans. So our get in price on average is in the mid to high thirties.

It has grown slower than inflation since 2019. Because that’s where we want to make sure, that’s where you’re going to see the risk, right? And on the other hand, they’re saying, but I’ll take some more money in the front of the house because I know it’s there. I look at the secondary market, I know I can get a bit more money there. So, on total, I’ll still get as much money, but I’m going to be more more specific in terms of how I price the house.

And then, through the course of the on sale, I always have price as a lever. Right? Most of our so called dynamic pricing is actually I’m reducing the price of tickets that haven’t sold yet because I see that the market clearing price, I’m not quite there. Now, by definition, you can never raise the price of a ticket you’ve already sold. So that’s why most of your dynamic pricing is actually lowering the price.

And then, course, on the cost side. That’s a muscle that we developed pretty well during COVID. We had to take all of our costs out. We structurally took a couple hundred million of costs out. We are looking at a lot this year at how do we make sure we get through this year very lean.

The worst case is you’re now cleaning out three or four years of what some things they’ve built back up. So forcing ourselves to go back through and absolutely if we need to take costs out, we’re very prepared to do that.

Unidentified speaker: But think on the front end, right, there’s still just given that supply and demand imbalance, and when you look at the kind of secondary market, you can observe it in real time, still a lot of room to kind of lean into that provided the artist want to

Joe Berthold, President and CFO, Live Nation: No. Absolutely. And we always remind ourselves that that also is the first it’s the first wall in any slowdown, You’ll see the compression between the secondary and the primary. So we know that we are reasonably priced today because secondary continues to be priced for the best seats well above what the primary pricing is. So, that’s our first line of defense.

One of the many things that we look at to gauge is demand coming down or being affected at all.

Unidentified speaker: We haven’t seen that play out in pricing on the secondary. Got it. Your release and earnings noted full sellouts for some upcoming major festivals. How do you see the health of that market just within the context of the trade press putting a lot of scrutiny on Coachella, their sell through, kind of the percent of fans buying through buy now pay later. Right?

Have you seen a change in purchasing patterns for your own events beyond just sort of a natural adoption of that?

Joe Berthold, President and CFO, Live Nation: Yeah. The press seldom writes the article about the good news. So, think if I start with the macro, 150 odd festivals we have this year will be better than last year. Demand in aggregate global, very strong. We expect to have very good festival year, again better than last year.

So, no degradation of demand. To give you a very specific example, we had the on sale for Austin City Limits last week. We sold over 400,000 tickets over the first weekend, sold out all of our three day GA tickets within the first forty eight hours. Best on sale since, I think they said 2016. So tremendous demand for a huge festival, two weekends in Austin.

No sign of any issues whatsoever. Buy now, pay later. Buy now, the installments, buy now, pay later, that’s been around for a very long time. Again, globally for us on festivals. On average, usually 30 to 60% of fans use it.

I looked at seven festivals we’ve had playoff in The US, Five are down a bit, a couple are up a bit. I think that I think the press on that is wildly overstated. I don’t think that there’s any real change again in the macro in terms of consumer behavior with the buy now pay later. Got it.

Unidentified speaker: Maybe looking a bit further out, so 2026 we’ll see the FIFA World Cup across 16 stadiums in North America. There’s a positive benefit in that you ticket a number of these locations, but the event is arguably disruptive to available concert nights. So how should investors view this as impacting kind of your touring flow and maybe the venue mix next year?

Joe Berthold, President and CFO, Live Nation: Yeah, so my expectation for next year is certainly in The U. S. It ’ll be more of an amphitheater and arena driven year because of that. Internationally, we’ll see extremely high stadium volume. We’re already booking up a lot of stadiums for next year.

So I would expect continued strong even growth in the stadiums next year. I think we’ll also see more greenfield sites that we focus on. So if you look at what we’ve done in Toronto, we didn’t have the availability in Toronto for the volume of stadium shows, Coldplay’s Oasis and others that we knew were coming through. So we built a temporary stadium there. We’ll do 15 shows, 700,000 fans.

That’s an opportunity for us next year, we’re already looking where else where in The US can we do that? We’ll probably see a bit more similar semi residency even at the stadium level, similar to what Beyonce is doing. Pick a few cities, do a large number of stadiums. So we’ll see some more of that activity. So every year it throws us a different curveball.

It was the Olympics last year. Next year it’s World Cup. So it’s our job to be planning now to figure out how do we continue to drive the volume of shows on a on a global basis.

Unidentified speaker: So it’s the way too early 2027 question, the North America stadium flow would then Yeah. Come back.

Joe Berthold, President and CFO, Live Nation: Probably. Yeah. Yeah. And then and then you got Olympics Olympics in LA in ’28. So, yes, every year is something different.

Maybe ’27 will be the Yeah. The simpler year. Got it. Okay.

Unidentified speaker: Maybe shifting gears to Venue Nation. You’re guiding to double digit fan growth at your operated venues in ’25. You’ve talked to four venues opening during the year, but can you also fresh us as to what you opened last year, how the early returns look for those locations, and and so what are some of the learnings as you scale up CapEx? Yeah.

Joe Berthold, President and CFO, Live Nation: I guess our biggest couple ones last year, I’m not going to remember them all, were the massive remodel of Forest Soul, now Estadio CMP in in Mexico City, which has been a home run. That that building is I think it might be the largest music driven venue in the world, over 2,000,000 fans this year attending shows. Home run-in terms of the return, more premium. You’ll get that theme a lot here when we talk about our venues. Better overall experience, better concessions, making again a lot of reduced friction for fans to get what they want to get.

Jones Beach was the other big one that we opened last year. I think you and others have been out there and seen just complete transformation in terms of what that fan experience can be. So, again, in totality we’re delivering the returns, the 20 plus percent returns that we set out on average to deliver for that portfolio. We’re opening several amphitheaters this year. We also acquired Lisbon, an arena there.

We took over the lease in Helsinki. We’re building the building in four soul type building in Colombia. So we got a lot of venues going in. We’ll continue to focus on what is the fan experience to give them options and particularly on the premium to give them the ability to spend the money they want to spend. We’re not slowing down at all, continuing to look for more opportunities.

We announced, I think it was this morning or last night, I’ve lost track. We’re putting in a new 5,000 capacity theater in Atlanta as part of a major development there. Every owner in The US of a sports team that’s like, again, announced in DC last week, Every owner of a major sports team that wants to have their new building is not just building a building anymore. Right? They’re building an entertainment district around And, every conversation, we are now getting the call immediately when they decide we’re putting in that entertainment district, and we’re having the conversation early to figure out what is the right venue for that market that it needs, how do we design the venue, how do we design the access to the venue.

So we’re in those conversations early, and I think that’s probably the biggest set of opportunities in The US is work with these owners on these sports districts and build the portfolio of large theaters around the country that we’ll be able to tour through.

Unidentified speaker: I’m curious abroad, mentioned Lisbon. That’s such a unique arena Live Nation. You don’t have a lot of, you know, those types of venues. What’s kind of the playbook there?

Joe Berthold, President and CFO, Live Nation: But I think I think that’ll be more the what we’re looking to do internationally, whether we’re building them or buying them. Buying them, you’re often buying an arena that’s been around for a while, probably hasn’t had a lot of capital invested in it, needs a refurbishment, needs premium, is probably not quite able to gross what the artist can gross here in The US at one of the NBA arenas. So we need to do some work so that they’re equally motivated to be going to Europe as they are to go to The US. So again, Helsinki would be another one that we took over a long term lease on, coming out of that one being shut down for a few years because of some of the embargoes there. So, arenas are number one, I would say, the European market.

Arenas in some of these buildings like we’re building down in Colombia for South America and for some

Unidentified speaker: of the Asian markets are huge opportunities. Got it. So for 2025 you provided expectation for flattish margins at concerts. I expect the increased O and O footprint plays a part in that, but how should we think about your embedded expectation for on-site spend this year? And I know the sample size is really

Joe Berthold, President and CFO, Live Nation: small, but just talk

Unidentified speaker: about it. How does that look so far?

Joe Berthold, President and CFO, Live Nation: Yeah. We now have 25. On our earnings call, I talked we had 11 shows play off. Now we’ve had 25 shows, so we’re up to about 2% of our shows. So but all the signs are good.

Per cap spending is up overall, ancillary revenue per fan is up. It’s across all the pieces, the parking and the upsell, the food and beverage, all of that is up, which I take just that’s good news, right? I mean, it were down, we’d all be highly concerned, reading a lot into it. We’re up, it’s great. But again, as I said, it’s only 2%.

So at the same time, all of our indoor numbers are up, so we’re seeing no issues, is how I’d characterize it. We’ve got a new team running the amphitheaters, they’re doing a great job. Really thinking about how do we tailor the experiences more. We put in new digital concessions, which lets us think about what’s the right concessions to have for this show. It’s going be different from a country show versus a k pop show with a lot of kids versus an urban show.

Just what the products that they wanna buy Beer soda. Different numbers of points of sale. You have a lot of lollipop at the k pop show. Right? You you got a lot of beer at the country show.

So you’re just thinking a little differently about how is it what you market, how do you think about the food, how do you think about the beverage, how do you think about your alcohol strategy, and how do you do that on a differentiated basis for what that show is. And then also how do you think about being flexible with your premium, and what is that premium experience for those different sorts of events? Out

Unidentified speaker: of

Joe Berthold, President and CFO, Live Nation: the gates, it’s looking good. We’ll continue to monitor, but we’re feeling good going into the summer now.

Unidentified speaker: Okay. And when we visited your venues in the past, we’ve kind of been struck by the level of customer segmentation, especially at the festivals and kind of delivering those high end experience to those who want to pay for it. How do you think about the kind of incremental opportunity on hospitality?

Joe Berthold, President and CFO, Live Nation: Yeah. We continue to benchmark ourselves against the best. Some of the arenas that have if you look at the new arenas, they’ve certainly continued to innovate. You go to Intuit out in LA. They’ve done a fantastic job thinking about a lot of different use cases.

So we shamelessly look at what they’re doing and say, how how can we take those ideas and apply them in our amphitheaters or at our festivals. We’ve got a world class team, the guys at c three on the festival side. Every every year they’re just they’re they’re trying something new at a few of the festivals, they’re rolling some things out, they’re getting rid of things that didn’t work, that have had their day, They’re always trying new products. So, I think we’ll continue to be very aggressive in testing things, innovating, rolling them out. And as I said, reports this year are all good on the numbers.

Great.

Unidentified speaker: Just shifting gears, so on the Ticketmaster side, you noted through mid April volume in GTV up 510% respectively. Again, it’d be great to hear an update. But within these stats, I know there’s some nuance between concerts for live, concerts for competing promoters and then non concerts. So, maybe just following up on that for events like sports and family, can you just walk through for investors what tracked differently relative to your supply expectation at the start of the year?

Joe Berthold, President and CFO, Live Nation: Yeah. Think some of that was taken not quite how I expected. I was I was trying to make a point about the strength of the Live Nation concerts and I think

Unidentified speaker: Okay.

Joe Berthold, President and CFO, Live Nation: I think the read through was a little different. So so just so on the sports side, what happened in Q1 is last year Q1 you had Copa America tournament, and you also had a number of soccer teams from Europe coming over to The US and doing promotional tours. So you had some very specific soccer events going on Q1 last year that weren’t going on this year. That was the majority of what was going on in sports. If we look out over the rest of this year, if I look at sports, arts, family, everything non concerts, I think we expect that those numbers to be growing in the second half.

Probably flattish for Q2 from a Ticketmaster perspective, but growing for the second half, Not quite catching up to some of what we lost in Q1, but no underlying supply or demand issues growing into the second half. And similar story for the non Live Nation concerts. It was down for reasons that we talked about, just not the same level of touring activity in Q1. We’ll see that start to come back in Q2 and then into the second half expect to see that to be growing as well. So, back half of the year and all of that and nothing to read through in terms of any real supply demand dynamic.

Unidentified speaker: Right. With sports it’s a supply issue, nothing you’ve seen on a per event basis.

Joe Berthold, President and CFO, Live Nation: Right.

Unidentified speaker: Got it. All right. And then you just touched upon this a little bit, but maybe we could just drill in more. So an acceleration in ticketing growth in the back half. I know there’s some other factors.

There’s an FX headwind at ticketing in Q2. There’s some on sale timing. And then maybe just touch on the international mix. There’s an allocation model that’s different in The U. How that hits the accounting.

Joe Berthold, President and CFO, Live Nation: Yeah. No. We’re not simple. So yeah, we said it on the call, FX, know, I don’t know. I guess it depends on the hour what the dollar is doing.

But as the dollars come back a bit, it’s looking better for the second half in terms of the FX impact. Q2, we still have a chunk of FX. If you just look at cycling through what was going on last year, you still have some Q2 exposure, majority of which will play out on the ticketing side. Internationally, growth of stadiums is a factor in terms of increased deferral for international markets. The other thing you have, a couple of other things.

One is, is that really almost all of our arena growth this year is in the international markets. So that also speaks to an increase in terms of the deferred revenue that takes place on those shows. And then if you look at the timing of our arena and amphitheater shows, you have about 200 shows that took place in Q2 of last year taking place in Q3 of this year, which is about 2,000,000 fans. So you just have a different timing this year on some of that activity. I think driven in part because you have so much stadium activity that’s starting to roll through in Q2, just some of that other activity is just a little later in the year, which impacts Ticketmaster.

Again, the way we look at it, we don’t overly stress about the quarter to quarter. I know everybody’s building models. It wants to try to get those right, so that’s fine. But those will be the factors that will just impact some of the Q2, Q3 timing this year.

Unidentified speaker: And just so we can touch upon it so everyone understands, with the deferrals, right, in Europe it’s an allocation model for ticketing

Joe Berthold, President and CFO, Live Nation: Right. So in Europe, for any shows that we sell tickets and generally speaking, the venue controls half the tickets, the promoter controls half the tickets. If it’s tickets sold for one of our shows, that revenue and profitability is deferred until the event takes place. So when we sell a bunch of stadiums early on, we don’t get

Unidentified speaker: to count that money. When we sell the arenas that are now in Q3 instead of Q2, we count that money and Ticketmaster in Q3 instead of Q2. So sponsorship is an area that kind of performs for live so regularly that you tend not to get asked about it

Joe Berthold, President and CFO, Live Nation: too much or

Unidentified speaker: at the end of these Q and As. So at least one new facet of value creation here is you using your kind of venue footprint to help emerging consumer brands scale in return for equity. And Liquid Death is probably the most notable example that I can think of. But how should investors view kind of the long term value of this model given the inherent kind of lack of visibility they have into it outside of, you know, monetization events?

Joe Berthold, President and CFO, Live Nation: Yeah. We think that first and foremost, our job is to think like owners. So how do we value maximize? And then we worry about the exactness of the metrics and how to communicate it and how to get people comfortable with that. But there are, know, these things are still the exception.

The vast, vast majority of what our sponsorship brand partnership team does is take big checks from companies that want to get tied into our platform, whether it’s on-site or online. So that will continue to be that’ll continue to be the focus. But where there are opportunities where we see an emerging product that we can help make successful, we want to make sure we’re sharing in the true economics of that success and not just taking a small check from a startup because that’s all they can afford. So Liquid Death is a great example of that. We announced the other day Jolene Coffee that we’re doing.

So we’ll continue to have a handful of those, a few of them each year probably, and when they work like they do with Liquid Death, you’ll see a nice pickup when that gets liquidated. But it’s gonna continue to be how can we make the most out of the platform while also delivering a great experience for our fans, right? We could have taken Liquid we could have taken the check from a traditional water company. We thought that we could create more value for our shareholders, a better experience for the fans by having the liquid death can, and just be more relevant by taking that path. So that’s we looked through it and through all of those lenses.

Unidentified speaker: Alright, and I asked you about the exception, but sponsorship, it’s I think you said committed’s up double digits.

Joe Berthold, President and CFO, Live Nation: Yeah, It’s the little engine that can, it continues to that team Russell and those guys continue to do a great job of, again, globally working with working with brands to figure out what’s the best way to get connected with those music fans. So again, when you have 50,000,000 plus music fans that you’re working with every year, It’s such a unique scale opportunity for brands to have that direct connection with fans. There’s too much that’s done over the airwaves or very tactical direct advertising. This lets them work with us, figure out how they can enhance the fan experience, make a real connection. We’ve done lots of research.

Fans give brands permission to be there and it creates an improved perception of the brand when they add some value, whether you’re at a festival or an amphitheater, in any way getting tickets because you’re a member at T Mobile or Citi or anything else. So creates that great brand perception. And Russell and the team continue to find new ways to deliver that.

Unidentified speaker: Okay, great. So, want to touch upon regulatory, but maybe I’ll frame it slightly differently. So when I read the DOJ complaint or some of the letters from politicians who have been critical, there’s a real disconnect, right, between how they view the state of the industry and the experience I think you believe Live Nation is providing. And so how do you think about the steps that you can execute to better highlight the company’s role? And then on the ticketing side, right, what can Ticketmaster do to improve the kind of fan experience recognizing there’s just an inherent supply demand challenge?

Joe Berthold, President and CFO, Live Nation: Yeah. I I think the piece that will underlie everything is is the concept of transparency. As you said, I can’t I don’t have a front row that’s a mile wide at $25 a ticket. So the best thing that we can do as the next step is just create a lot of transparency. We’ve advocated for a lot of reforms.

A lot of those reforms are about increased transparency and ending deceptive practices that particularly take place in the secondary market. I think it’s one of the great things we’ve seen with the executive order. That executive order is really targeted at the secondary market and saying, me This is the White House saying, let us understand what’s really going on in this secondary, what are all the deceptive practices, how do we put an end to that, some of the things in the ticketing bill that’s currently underway about reinforced protection with the BOTS Act, about ending spec selling, getting rid of deceptive URLs, are all about transparency. And I think for our part, continuing to improve on the transparency of the on sale process. I think we it’s a lot better now than it was a year, a year and a half ago.

We’re through the queue, we’re doing a lot more communication. You come to a high demand on sale, we’re gonna tell you where are you in the queue. And it may suck to be 60 a thousand, you know, but it’s better than me not telling you and making you wait three hours, and then you find out. We’re telling you what’s the range of prices that you’re going to pay while you’re in the queue, so you’re not surprised. We’re going to give you all in pricing now.

We’ve been doing it with our venues that we can control for I guess past year and a half or so, but now it’s the mandate, all in everywhere in The US. So, more and more be focused on, let’s let’s try to give the fans as good of an experience as possible, recognizing the inherent limits on how many tickets there are, and the fact that those tickets are gonna be priced to represent the value they have. And I don’t think anybody’s defensive about that. We have to recognize they were underpriced for a long time, and like everything else in society, that that evolves and and that corrects itself. But if we can provide the right transparency, I think that hopefully at least it gets to the point of it’s just seen as a utility, as a as a service that provide is provided efficiently and doesn’t have an agenda and is not trying to do anything nefarious.

Unidentified speaker: Great. Alright. We’re about out of time, Joe. Thanks for being here.

Joe Berthold, President and CFO, Live Nation: Alright. Thank you.

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