Cautious Eurozone Consumers Stay Home as Retail Sales Stagnate

Published 06/10/2025, 11:39
Updated 06/10/2025, 12:20

Eurozone retail sales declined by 0.1% in August compared to July. This sales trend has been roughly flat since April. The worried eurozone consumer is seemingly shying away from the shopping street despite improvements in purchasing power across the bloc

Retail sales had been recovering from mid-2023 until the first quarter of this year. But the heating up of the trade war seems to have coincided with a more cautious European consumer. Indeed, confidence dipped significantly in April but did recover somewhat in the months after when it became clear that the trade war did not escalate. Still, retail trade volumes have remained largely unchanged since then, which suggests that the third quarter is also likely to be a muted one for consumer spending again.

The fundamentals for eurozone household spending do remain strong. Wage growth remains well above inflation at the moment, which means that real wage growth remains positive. We expect this to level off in the coming quarters, but the hit of the inflation shock of 2022 has been recovered.

So the question remains: will consumers dare to spend some of their income gains, or will they mainly save up? The latter has been the answer recently, but there does seem to be some light at the end of the tunnel. Despite being concerned about the general economic situation and more worried about possible increases in unemployment, the latest confidence survey showed a rebound in consumer confidence, indicating that they plan to make a major purchase in the coming year. For 3Q, don’t expect a strong increase in spending yet, though.

Disclaimer: This publication has been prepared by ING solely for information purposes irrespective of a particular user’s means, financial situation or investment objectives. The information does not constitute investment recommendation, and nor is it investment, legal or tax advice or an offer or solicitation to purchase or sell any financial instrument. Read more

Original Post

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.