Amazon video highlights 200M+ Prime members globally, says JMP

Investing.com - JMP Securities reiterated its Market Outperform rating and $285.00 price target on Amazon.com (NASDAQ:AMZN) stock following insights from an Amazon Video fireside chat. The target aligns with the broader Wall Street consensus, as InvestingPro data shows analyst targets ranging from $230 to $306, with Amazon currently trading at $231.62.

The fireside chat, conducted between two Amazon representatives, revealed that more than 200 million Prime members stream Prime Video globally, with over 80 million logged-in users in the United States.

JMP noted that 80% of Prime Video users shop on Amazon at least once a month, highlighting the connection between the streaming service and the company’s core e-commerce business.

The fireside chat also emphasized Amazon’s success with young adult content focused on young women, citing hits such as "The Summer I Turned Pretty" as examples of the genre the company appears to be investing in.

The discussion, which JMP characterized as containing "lots of softball questions," provided scale metrics for Amazon’s streaming service while demonstrating its strategic importance to the broader Prime ecosystem.

In other recent news, Amazon’s North America revenue is tracking approximately $1 billion ahead of consensus estimates for the third quarter of 2025, according to Truist Securities. This led Truist to raise its price target for Amazon from $250 to $270 while maintaining a Buy rating. Meanwhile, TD Cowen has reiterated its Buy rating on Amazon, highlighting the strong growth potential in Amazon Web Services (AWS), with 41% of companies using generative AI primarily hosting their solutions on AWS. In Mexico, Amazon faces competition barriers in the e-commerce market, as reported by the country’s anti-trust watchdog, Cofece. The investigation found that sellers on Amazon face challenges due to insufficient information on product visibility and preferential treatment for those using the platform’s logistics services. Additionally, Amazon is testing General Motors’ BrightDrop electric vans as part of its initiative to deploy 100,000 electric delivery vehicles by 2030. This move aligns with Amazon’s commitment to exploring various vehicle options for its delivery fleet. Meanwhile, Nvidia is scaling back its DGX Cloud business, which had been a competitor to Amazon Web Services, to focus more on internal use rather than external customers.

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