Apple stock price target raised to $260 from $230 at Rothschild Redburn

Published 10/09/2025, 09:28
Apple stock price target raised to $260 from $230 at Rothschild Redburn

Investing.com - Rothschild Redburn raised its price target on Apple (NASDAQ:AAPL) to $260 from $230 while maintaining a Neutral rating on the stock. The tech giant, currently valued at $3.48 trillion, trades at a P/E ratio of 35.5x, reflecting premium market positioning according to InvestingPro data.

The firm cited Apple’s strengthening hardware focus, particularly evident at the 2025 iPhone launch event where design was emphasized and the new iPhone Air model received positive reception.

Rothschild Redburn noted that Apple increased prices on certain iPhone models for the first time in three years, demonstrating the company’s pricing power in its flagship product line.

The research firm raised its fiscal year 2026 iPhone revenue growth projection to 5% year-over-year from its previous estimate of 3%, suggesting that the consensus expectation of 4% growth appears achievable.

Despite the increased price target, Rothschild Redburn maintained its Neutral stance, pointing to Apple’s current valuation of 25 times calendar year 2027 price-to-earnings ratio based on revised earnings per share estimates of $8.24 for fiscal 2026 and $9.05 for fiscal 2027. According to InvestingPro’s Fair Value analysis, Apple currently appears overvalued, with analyst targets ranging from $175 to $300.

In other recent news, Apple has introduced several new products, including the iPhone 17 and iPhone Air, which are expected to impact its market presence significantly. The iPhone 17, featuring a Center Stage front camera, larger display, and A19 chip, boasts a 6.3-inch Super Retina XDR display with ProMotion technology. Meanwhile, the iPhone Air, Apple’s thinnest model yet at 5.6mm, comes with a titanium frame and Ceramic Shield protection, starting at $999 for the 256GB version. These models will be available for pre-order starting September 12, with a release date of September 19.

Additionally, Apple unveiled the Apple Watch Series 11, which includes new health monitoring features such as hypertension alerts and extended battery life. Evercore ISI has raised its price target for Apple to $260 from $250, maintaining an Outperform rating, citing potential upgrade cycles driven by the new iPhone lineup. HSBC, however, reiterated its Hold rating with a $220 price target after the iPhone 17 launch, noting the hardware improvements met market expectations. These developments highlight Apple’s ongoing efforts to innovate and expand its product offerings.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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