Benchmark maintains Buy on National CineMedia shares, $8 target

Published 09/04/2025, 15:20
Benchmark maintains Buy on National CineMedia shares, $8 target

On Wednesday, Benchmark analysts sustained their Buy rating and $8.00 price target for National CineMedia (NASDAQ:NCMI), citing potential gains from the current quarter's film lineup and advancements in the company's advertising technology. According to InvestingPro data, the company maintains strong liquidity with a current ratio of 2.42, while analysts' targets range from $7 to $8, suggesting potential upside from current levels. Analysts at Benchmark highlighted the slow start for National CineMedia in 2025, with first-quarter domestic box office revenues dropping 11.6% year-over-year to $1.42 billion. This decline was attributed to a dearth of standout movies and the underperformance of anticipated releases, such as "Snow White."

However, the outlook for the second quarter is more promising, with a projected 12% year-over-year increase, bolstered by early attendance figures following the successful $157 million domestic opening of "A Minecraft Movie," which marked the year's first major hit. Benchmark's analysts remain positive about National CineMedia's prospects for 2025, forecasting a 9.7% increase in full-year box office revenues to $9.4 billion. This optimism is supported by a robust film schedule for the remaining quarters.

Despite the fact that box office totals do not directly affect National CineMedia's revenue, the analysts pointed out that increased theater attendance broadens the impression base, enhancing the company's media business. With a restructured balance sheet and a commanding 70% share of the national market, National CineMedia is in a strong position to capitalize on the anticipated uptick in theater traffic.

Additionally, the company is making significant strides in its advertising technology strategy. The introduction of NCMx, a programmatic buying platform, along with a modern self-service platform and advanced attribution capabilities, allows for real-time campaign optimization and measurable returns on investment. These developments are set to position National CineMedia as an attractive option for media buyers looking for high-quality, performance-driven video advertising opportunities.

In other recent news, National CineMedia reported its fourth-quarter 2024 earnings, with revenue reaching $86.3 million, slightly surpassing guidance. Despite a year-over-year decline in full-year revenue to $240.8 million from $259.8 million in 2023, the company showed improved cash flow, moving to a positive $54.5 million from a negative $48.8 million the previous year. Benchmark analysts maintained a Buy rating for National CineMedia, citing strong fourth-quarter performance due to robust advertising and effective cost management. The firm highlighted the company's growth strategies, including programmatic advertising and self-serve platforms, as key drivers for future revenue growth. Additionally, National CineMedia announced adjustments to its equity structure, increasing its ownership in its subsidiary to 100% and reducing its board of directors from nine to seven members. The company also eliminated $1.1 billion in debt and plans to reinstate dividends in 2025, alongside a $100 million share buyback program. Analyst Mike Hickey from Benchmark expressed optimism about the company's growth prospects, citing expected increases in box office revenue and expansion of the U.S. advertising market. National CineMedia plans to provide further insights into its strategies at an upcoming Investor Day in March 2025.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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