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On Friday, Benchmark analysts maintained their Buy rating and $130.00 price target on Roku Inc. (NASDAQ:ROKU), representing a potential 107% upside from the current price of $62.70. According to InvestingPro data, analyst targets range from $60 to $130, with Roku showing strong revenue growth of 18% over the last twelve months. Despite concerns over pricing softness and macroeconomic uncertainty, the analysts emphasized Roku’s resilience and potential for future growth.
The research firm acknowledged that while Roku’s first-quarter performance did not surpass expectations as it typically does, the second-quarter outlook appears robust across the platform. This optimism comes even as the company prepares for a slight increase in gross margin sensitivity due to a shift towards programmatic advertising. With a current gross profit margin of 43.9% and a healthy current ratio of 2.62, InvestingPro analysis indicates the company maintains strong operational efficiency. Roku’s total advertising growth is projected to continue at or above 20% annually, outpacing the connected TV (CTV) universe’s growth rate.
Benchmark’s analysis suggested that the nearly $100 million acquisition, expected to close in late Q2, would not significantly impact Roku’s full-year guidance, which remains unchanged. The acquisition, along with organic growth, is projected to contribute approximately 1% to the platform’s overall growth this year.
The analysts also highlighted that Roku’s first-half organic growth rate for 2025 is already averaging over 15%, despite the current macroeconomic challenges and market oversupply issues. They noted that Roku’s strategic moves are often subject to intense scrutiny but maintained that the company’s long-term outlook is promising, with multiple potential catalysts on the horizon. InvestingPro subscribers can access the comprehensive Pro Research Report for Roku, which includes detailed analysis of growth drivers, financial health metrics, and valuation insights among 1,400+ top stocks.
Benchmark concluded by expressing confidence in Roku’s ability to navigate any potential macroeconomic storms, reaffirming the company as one of their top investment ideas. With a strong balance sheet showing more cash than debt and liquid assets exceeding short-term obligations, the company appears well-positioned for future challenges. The firm’s stance suggests that any near-term share price weakness could present a favorable opportunity for investors looking ahead to the coming years.
In other recent news, Roku Inc. reported its first-quarter 2025 financial results, exceeding analyst expectations with an earnings per share (EPS) of -$0.19, outperforming the forecasted -$0.26. The company also reported a revenue of $1.02 billion, slightly above the anticipated $1.01 billion. Despite these positive results, analyst firms Rosenblatt and Evercore ISI have lowered their price targets for Roku, citing various concerns. Rosenblatt reduced its price target from $100 to $75, maintaining a Neutral rating, while Evercore ISI adjusted its target from $105 to $80, keeping an "In Line" rating.
Rosenblatt’s decision reflects a cautious stance, considering potential slowdowns in Roku’s Devices business, although the Platform segment is expected to remain stable. Evercore ISI pointed to mixed first-quarter results and forward guidance, noting that while advertiser demand remains steady, gross profit and EBITDA fell short due to shifts in ad buyer behavior. The company has revised its revenue guidance for FY25, becoming more conservative about device sales and the gross profit forecast. Despite these challenges, Roku remains committed to reaching 100 million households, although this target now relies more heavily on third-party devices, introducing additional risk.
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