BofA cuts Cracker Barrel price target to $48, keeps underperform

Published 07/03/2025, 12:14
BofA cuts Cracker Barrel price target to $48, keeps underperform

On Friday, BofA Securities adjusted its stance on Cracker Barrel (NASDAQ:CBRL) shares, reducing the price target to $48.00 from the previous $60.00, while maintaining an Underperform rating. Currently trading at $43.34, InvestingPro analysis suggests the stock is undervalued, despite a challenging year that has seen shares decline 17.65% year-to-date. The move reflects a reassessment of the company’s near-term prospects amid broader industry challenges, with three analysts recently revising their earnings expectations downward.

The adjustment comes despite Cracker Barrel’s strong performance in the second quarter, which was buoyed by robust holiday and catering sales, particularly through pricing actions in its Heat n’ Serve channel. The company’s revenue grew 2.26% over the last twelve months, reaching $3.51 billion, while maintaining its impressive 44-year streak of consecutive dividend payments. The company also demonstrated continued improvement in restaurant-level execution, which has been a focal point for its operational strategy.

However, the company has experienced some softness in the current quarter-to-date, which aligns with trends across the broader industry. This softness has been attributed primarily to severe weather conditions, although there has been a notable uptick in performance in the last two weeks compared to the rest of the third quarter and early February.

Analysts at BofA Securities anticipate that Cracker Barrel’s positive same-store sales growth (SSSG) momentum will persist into the second half of 2025. This outlook is supported by enhanced marketing efforts, including new television and billboard advertising campaigns set to launch in March. These initiatives are expected to complement ongoing operational improvements within the restaurants. For deeper insights into Cracker Barrel’s financial health and growth prospects, including exclusive analysis and additional ProTips, visit InvestingPro, where you’ll find comprehensive research reports and expert analysis.

Cracker Barrel’s strategic focus on both operational execution and marketing appears to be a bid to strengthen its position and performance within a competitive and fluctuating industry landscape. As the company navigates the impacts of weather and other industry-wide factors, investors and analysts will continue to monitor its performance closely.

In other recent news, Cracker Barrel Old Country Store reported its Q1 2025 earnings, surpassing expectations with an adjusted earnings per share (EPS) of $1.38, significantly higher than the forecasted $0.99. The company’s revenue also exceeded projections, reaching $949.4 million compared to an expected $939.97 million. This strong performance reflects the company’s effective management of costs and strategic initiatives in menu innovation and operational improvements. Cracker Barrel’s earnings announcement included a robust full-year revenue guidance of $3.45-$3.5 billion, with adjusted EBITDA projected between $210-$220 million. The company also introduced new menu items and improved operational efficiency, contributing to a 4.7% growth in comparable store restaurant sales. Despite some challenges, such as a slight decline in retail sales by 2.8%, Cracker Barrel’s strategic focus on pricing and operational efficiency remains strong. The company’s stock experienced a positive market reaction, highlighting investor confidence in its strategic direction and financial health.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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