BofA cuts JD.com stock price target to $48, maintains Buy

Published 16/04/2025, 11:04
BofA cuts JD.com stock price target to $48, maintains Buy

On Wednesday, BofA Securities adjusted its outlook on JD.com, Inc (NASDAQ:JD), reducing the price target from $51.00 to $48.00, while reaffirming a Buy rating on the company’s shares. Currently trading at a P/E ratio of 11.85x and showing strong financial health with a "GREAT" rating according to InvestingPro metrics, JD.com appears undervalued based on Fair Value analysis. The revision comes ahead of the anticipated first-quarter earnings report from JD.com, scheduled for May 15, 2025.

According to BofA Securities, JD.com is expected to post a 12% year-over-year increase in total revenue for the first quarter of 2025, amounting to RMB 292.2 billion. This projection builds upon the company’s recent performance, with InvestingPro data showing a 6.84% revenue growth in the last twelve months. This figure is slightly above the consensus estimate, representing a 1% increase. The growth is primarily attributed to a 12% year-over-year expansion in direct sales revenue, bolstered by a 14% rise in electronics and home appliances sales and a 10% increase in general merchandise sales. The sustained growth in electronics and home appliances is partly due to the government’s extended trade-in subsidy program that began in January, which has helped maintain double-digit growth in the category despite its typically low seasonality.

The marketplace, logistics, and other services revenues are projected to grow by 12% year-over-year, with the assumption that marketplace commissions have experienced a double-digit year-over-year growth. BofA Securities forecasts that the gross margin will continue to improve, driven by supply chain bargaining power and a favorable category mix, which should enhance the group’s profitability.

The firm has projected a group non-GAAP net profit of RMB 11 billion for JD.com, which equates to a 3.8% margin and is 8% higher than the consensus estimate. This anticipated profitability underscores the firm’s positive outlook on JD.com’s financial performance and justifies the maintained Buy rating despite the adjustment in the price target.

In other recent news, JD.com has introduced a new initiative aimed at supporting Chinese exporters in accessing domestic markets. This move is expected to diversify JD.com’s revenue streams and benefit from a more favorable trade environment, as recent exemptions on certain electronic products from U.S. tariffs could enhance profitability. S&P Global Ratings has revised JD.com’s outlook to positive, citing healthy retail sales growth and increased contributions from JD Logistics. The firm’s EBITDA saw a 20% increase, with margins improving, driven by enhanced supply chain capabilities and operational efficiency.

Benchmark analysts have maintained their Buy rating on JD.com, with a price target of $58, attributing their optimism to expected strong revenue growth in key product categories. Jefferies also reiterated a Buy rating, with a $64 target, highlighting JD.com’s robust supply chain and commitment to long-term strategies focused on user growth and price competitiveness. Barclays (LON:BARC) has recommended investing in Chinese tech stocks like JD.com, noting their minimal exposure to U.S. markets amidst tariff concerns. These recent developments reflect a positive sentiment towards JD.com’s strategic initiatives and financial performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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