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On Monday, BofA Securities analyst Justin Post updated the firm’s outlook on Booking Holdings stock (NASDAQ:BKNG), raising the price target to $5,580 from the previous target of $5,540. The analyst maintained a Neutral rating on the shares. The company, currently valued at $157.93 billion, has demonstrated strong market performance with a 38.56% return over the past year.
In a recent statement, Post highlighted Booking Holdings’ status as a high-quality stock, noting its lower tariff risk compared to peers and the potential for positive estimate revisions. The company’s impressive gross profit margin of 85.87% and revenue growth of 11.11% support this quality assessment. Despite this, the analyst pointed out that the foreign exchange benefits should not come as a surprise to investors. Moreover, Booking Holdings’ price-to-earnings ratio for 2026 is slightly higher than its historical average, which indicates a limited potential for multiple expansion benefits from trade agreements within the internet sector.
The company’s stock performance is expected to be influenced by any updates to its organic growth outlook for 2025, its comparative growth against peers, and commentary on cross-border travel. These factors are anticipated to be the key drivers of investor sentiment going forward. InvestingPro analysis reveals several additional key metrics and insights that could impact the company’s trajectory, with over 10 exclusive ProTips available for subscribers.
The analyst’s reiteration of the Neutral rating suggests that while there may be upside to the price objective, BofA Securities advises a cautious approach due to the stock’s valuation and the current market dynamics that Booking Holdings operates within.
Booking Holdings continues to navigate the post-pandemic travel landscape, with investors closely monitoring the company’s performance indicators and strategic moves to gauge its long-term growth trajectory.
In other recent news, Booking Holdings has seen several adjustments to its stock price targets by various analyst firms. TD Cowen reduced its price target from $6,500 to $6,000, maintaining a Buy rating due to favorable currency movements and strong international market exposure. Cantor Fitzgerald also adjusted its price target down to $4,330, holding a Neutral rating, citing potential impacts from macroeconomic factors and discretionary spending. Meanwhile, JMP analysts revised their price target to $5,600, retaining a Market Outperform rating, emphasizing the company’s resilience due to its broad international reach.
Additionally, Citizens JMP echoed a similar sentiment, cutting the price target to $5,600 while maintaining confidence in Booking Holdings’ market position. In other developments, Booking Holdings’ OpenTable has partnered with Uber (NYSE:UBER) to integrate dining reservations and transportation services across multiple countries. This strategic move aims to enhance user experience and drive revenue, combining Uber’s ride-hailing services with OpenTable’s restaurant network. These recent developments reflect Booking Holdings’ strategic maneuvers in a fluctuating travel industry landscape.
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