BTIG initiates Nike stock with Buy rating, names it top pick for 2026

Published 14/10/2025, 22:00
© Reuters.

Investing.com - BTIG initiated coverage on Nike (NYSE:NKE) with a Buy rating and a $100 price target on Tuesday, naming the athletic apparel giant as its top pick for 2026. The company, currently trading at $67.66 with a market cap of approximately $100 billion, has shown resilience with a 23% price return over the past six months. According to InvestingPro data, Nike has maintained dividend payments for 42 consecutive years, currently yielding 2.37%.

The research firm cited Nike’s "solid progress on its recovery" despite acknowledging that "there is clearly still much work ahead" for the company.

BTIG established earnings per share estimates of $1.70 for fiscal year 2026 and $2.75 for fiscal year 2027 for the sportswear manufacturer.

The firm expressed confidence that Nike can return to operating margins exceeding 12% in the long term, a significant improvement from the current year’s 6.5% margin.

BTIG projected that Nike’s earnings could approach $3.50 per share in fiscal year 2028 as the company continues its recovery trajectory.

In other recent news, Nike’s first-quarter fiscal 2026 results have prompted various reactions from financial analysts. RBC Capital adjusted its price target for Nike to $85 from $90, maintaining an Outperform rating, after noting stable revenues but lower-than-expected gross margins and earnings. Conversely, KeyBanc upgraded Nike’s stock rating to Overweight, setting a price target of $90, citing improving trends from the company’s Win Now initiatives. TD Cowen also raised its price target to $86, highlighting a 4% revenue growth in North America and steady performance in the EMEA region, excluding foreign exchange impacts.

UBS maintained a Neutral rating with a $71 price target, while increasing its fiscal year 2026 and 2027 earnings per share estimates by 10% and 2%, respectively, following Nike’s earnings beat. Truist Securities reiterated a Buy rating and $85 price target, acknowledging the company’s ongoing turnaround progress and solid second-quarter guidance despite tariff challenges and economic uncertainties. These developments reflect a mixed but cautiously optimistic outlook among analysts regarding Nike’s financial performance and strategic initiatives.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.