Cantor Fitzgerald reiterates neutral rating on NICE stock amid AI pivot

Published 18/06/2025, 12:56
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Cantor Fitzgerald maintained its Neutral rating and $161.00 price target on NICE Systems Ltd (NASDAQ:NICE) following the company’s Financial Day event in Las Vegas. The research firm noted becoming "incrementally more positive" about NICE’s position in the customer experience market. According to InvestingPro data, NICE currently trades at a PEG ratio of 0.8, suggesting attractive valuation relative to its growth prospects.

NICE is executing a strategic pivot from being a traditional contact center as a service (CCaaS) provider to becoming an "end-to-end, intent-to-fulfillment AI platform," according to Cantor Fitzgerald. The company’s go-to-market strategy now better utilizes its partner ecosystem while successfully expanding internationally. With a market capitalization of $10.83 billion and an overall financial health score rated as "GREAT" by InvestingPro, the company appears well-positioned for this transformation.

The firm highlighted NICE’s international growth, pointing to two deals outside the United States each exceeding $100 million in total contract value. NICE also demonstrated traction in consumption-based revenue, with more than 50% of its AI and Self Service revenue ($208 million, representing 8% of total revenue) now consumption-based. The company’s strong execution is reflected in its 12.62% revenue growth over the last twelve months.

NICE management announced plans to host an additional Capital Markets Day in October, where the company intends to update financial metrics beyond its current C25 targets. This upcoming event will provide further insights into the company’s long-term financial outlook.

Cantor Fitzgerald concluded it feels "better now than before" about NICE’s positioning as an "agentic AI orchestration layer connecting front-end and back-end systems to improve CX and related ROIs," though the firm maintained its neutral stance on the stock.

In other recent news, NICE Systems reported significant developments in its business strategy and financial performance. The company achieved $208 million in annual recurring revenue from AI in the first quarter of 2025, marking a notable increase from $150 million in the first quarter of 2024. This growth represents a 39% increase year-over-year, highlighting the company’s success in expanding its AI and self-service offerings. NICE has also announced strategic partnerships with major companies, including ServiceNow (NYSE:NOW) and Amazon (NASDAQ:AMZN) Web Services (AWS), to enhance its AI-powered customer service solutions. These collaborations aim to improve workflow automation and customer service efficiency across enterprises.

Additionally, NICE introduced CXone Mpower Agents, a new AI solution designed to automate customer service workflows across various operations. This technology allows businesses to deploy AI agents rapidly, enhancing service capabilities without requiring coding expertise. Analyst firms such as Morgan Stanley (NYSE:MS) and JMP Securities have reiterated their positive ratings on NICE, citing the company’s advancements in AI and cloud services as key factors. These analysts maintain confidence in NICE’s strategic direction and potential for future growth. The company is actively hosting events like Interactions 2025 to showcase its AI innovations and foster global adoption of customer service automation.

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