Deckers Outdoor stock price target lowered to $147 at TD Cowen on HOKA concerns

Published 22/07/2025, 16:50
Deckers Outdoor stock price target lowered to $147 at TD Cowen on HOKA concerns

Investing.com - TD Cowen has lowered its price target on Deckers Outdoor (NYSE:DECK) to $147.00 from $157.00 while maintaining a Buy rating on the stock. According to InvestingPro data, the stock currently trades at $104.21, with analyst targets ranging from $87 to $150, suggesting potential upside. The company maintains a "GREAT" financial health score and a perfect Piotroski Score of 9.

The research firm cited concerns about HOKA brand performance in North America and uncertainty around tariffs as key factors behind the adjustment. TD Cowen noted that promotional activity for the HOKA Arahi 7 model has been running high across all distribution channels.

The analysts expressed hope that Deckers might resume providing fiscal year 2026 earnings guidance, though they suspect this may be more likely to occur in the second quarter as tariff situations outside Vietnam remain unclear.

TD Cowen’s analysis includes 28 charts examining both the HOKA and UGG brands, along with an earnings dashboard for the footwear company.

The firm projects Deckers will generate $1 billion in free cash flow in fiscal year 2027, representing a 14.5x multiple.

In other recent news, several analysts have made adjustments to their ratings and price targets for Deckers Outdoor. Raymond (NSE:RYMD) James has lowered its price target for Deckers to $123 from $140, maintaining a Strong Buy rating. This adjustment comes amid updated tariff assumptions, which have also led to reduced earnings per share projections despite increased revenue estimates due to foreign exchange factors. Meanwhile, Wells Fargo (NYSE:WFC) has decreased its price target to $90 from $100, citing competitive pressures on the Hoka brand, particularly from Nike (NYSE:NKE)’s performance running focus. Piper Sandler has maintained a Neutral rating with a $100 price target, noting rising short interest levels and differing buy-side expectations for the Hoka brand. Evercore ISI removed Deckers from its TAP Outperform List, maintaining an In Line rating with a $110 price target, amid concerns about softness in the direct-to-consumer channel for Hoka. UBS has also lowered its price target to $144 from $169, maintaining a Buy rating, and highlighted investor concerns about growth trends in the Hoka brand’s US direct-to-consumer channel. These developments reflect broader market apprehensions regarding Deckers’ upcoming earnings report and the performance of its Hoka brand.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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