Erste Group cuts Booking Holdings stock rating to Hold

Published 17/03/2025, 14:48
Erste Group cuts Booking Holdings stock rating to Hold

On Monday, Erste Group revised its rating on Booking Holdings (NASDAQ:BKNG) stock, downgrading it from Buy to Hold. The decision comes amid concerns about the impact of declining consumer confidence in the United States on the company’s future earnings growth. According to InvestingPro data, 11 analysts have recently revised their earnings estimates downward for the upcoming period, while the stock has declined nearly 10% year-to-date despite its $148 billion market capitalization.

Booking Holdings, known for its expansive services including hotel reservations, flight bookings, rental cars, and various activities, has been recognized for its global diversification and robust technology, particularly its use of AI. The company’s impressive gross profit margin of 85.9% and "GREAT" financial health score from InvestingPro underscore its operational efficiency and market leadership position.

Despite these strong points, Erste Group analysts have pointed out that the current downward trend in consumer confidence is likely to hinder Booking Holdings’ ability to grow its earnings further. This expected slowdown in growth has led to the adjustment of the stock’s outlook, with only moderate upside potential anticipated.

The change in rating reflects Erste Group’s assessment of the challenges facing Booking Holdings, as the broader economic sentiment plays a crucial role in the travel and accommodations sector. The company’s previous advantage of higher operating margins might not be sufficient to counter the effects of a potential decrease in consumer spending on travel services.

Investors and market watchers will be keeping a close eye on Booking Holdings as it navigates these economic headwinds. The company’s ability to leverage its diverse offerings and technological edge in AI may be key factors in maintaining its competitive position despite the concerns raised by Erste Group. For deeper insights into BKNG’s valuation and growth prospects, InvestingPro subscribers can access comprehensive research reports and 8 additional ProTips that provide crucial context for investment decisions.

In other recent news, Booking Holdings has reported a strong fourth-quarter performance, surpassing both consensus estimates and its own guidance. The company experienced a 13% increase in room night growth, with improvements across all regions, leading to a positive outlook for the first quarter. DA Davidson raised its price target for Booking Holdings to $5,800, maintaining a Buy rating due to the company’s robust results and growth prospects. Evercore ISI also reiterated its Outperform rating, with a price target of $5,500, citing the company’s consistent execution and potential for further growth in the online travel sector.

UBS analyst Stephen Ju maintained a Buy rating with a price target of $5,960, highlighting Booking Holdings’ Transformation Program and its strategic financial management as key factors in his positive outlook. However, Bernstein analysts maintained a Market Perform rating with a $5,200 target, noting a 49% drop in free cash flow and a conservative forward guidance. Despite these concerns, Bernstein acknowledged the impressive fourth-quarter performance, although they pointed out potential risks related to artificial intelligence developments.

The company’s strategic initiatives and product offerings continue to bolster its competitive edge, as indicated by UBS’s confidence in its growth trajectory. These recent developments reflect varying degrees of optimism among analysts regarding Booking Holdings’ future performance in the competitive online travel market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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