Evercore ISI maintains Amazon stock with $270 target

Published 31/03/2025, 10:38
© Reuters.

On Monday, Evercore ISI affirmed a positive outlook on Amazon.com shares (NASDAQ:AMZN), maintaining an Outperform rating and a $270.00 price target. The e-commerce giant, now commanding a $2.04 trillion market cap with 11% year-over-year revenue growth, continues to dominate the Broadline Retail sector. According to InvestingPro analysis, analysts maintain a Strong Buy consensus with price targets ranging from $203 to $306. The endorsement comes as Amazon sellers acknowledge the growing necessity of establishing a presence on TikTok Shop, despite its current minor contribution to Gross Merchandise Volume (GMV) compared to other e-commerce channels. Sellers without TikTok Shop engagement are experiencing a fear of missing out (FOMO).

Tariffs are creating uncertainty for Amazon sellers and manufacturers, who are collaborating to mitigate the impact on pricing strategies. The exact effects of potential tariffs remain unclear, with both parties considering how to distribute the increased costs. With Amazon’s solid financial health score of 2.93 (rated "GOOD" by InvestingPro) and moderate debt levels, the company appears well-positioned to weather market challenges. Additionally, sellers are contemplating strategies to cope with a possible recession, including significant reductions in marketing budgets. Some see the potential for a market shakeout as an opportunity.

Furthermore, Amazon sellers are recognizing the benefits of driving external traffic to their listings on Amazon, which can enhance audience reach, improve SEO and ad rankings, and foster customer loyalty through repeat purchases. They are utilizing Amazon Attribution, a free tool that measures the effectiveness of off-Amazon marketing campaigns in driving on-Amazon activity.

Lastly, while TikTok is prompting sellers to increase Live selling activities, the anticipated GMV uplift has not materialized. The sellers noted that, although Live selling is successful in Asia, it may not resonate as strongly with U.S. consumers, likening the experience to that of traditional shopping channels like QVC. Despite TikTok’s efforts, the impact of Live selling in the U.S. remains to be seen.

In other recent news, Amazon has been in the spotlight with JMP Securities maintaining a Market Outperform rating for the company, setting a price target of $285. This decision reflects confidence in Amazon’s expansion into retail media advertising, which is expected to attract new advertisers and increase its share of ad spending. In related developments, Nvidia (NASDAQ:NVDA) has experienced a decline in its shares amid concerns about spending on artificial intelligence, with a noted 1.6% drop in premarket trading. The rapid pace of chip development, including Nvidia’s new generations like the H100 and H200, is contributing to the shorter lifespan of chips, as highlighted by a former Amazon Web Services tech leader.

Tesla (NASDAQ:TSLA), another member of the Magnificent Seven, has seen its shares fluctuate, with recent gains in premarket trading driven by strong interest from retail investors. However, Tesla also faced challenges with a 2.6% decline after tariffs on auto imports were imposed by the U.S. government. Meta (NASDAQ:META) has also been in the news, with the company’s Asia-Pacific chief stepping down after a decade-long tenure. Meanwhile, the European Union plans to impose minimal fines on Apple (NASDAQ:AAPL) and Meta, a move reportedly aimed at avoiding tensions with the U.S. administration. These recent developments highlight ongoing shifts and challenges within the technology sector.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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