HubSpot stock maintains Outperform rating at RBC on healthy channel checks

Published 21/07/2025, 15:42
HubSpot stock maintains Outperform rating at RBC on healthy channel checks

Investing.com - RBC Capital has reiterated an Outperform rating on HubSpot Inc (NYSE:HUBS) with a price target of $800.00, following positive channel checks across the company’s partner ecosystem. Currently trading at $547.87, InvestingPro analysis suggests the stock is slightly overvalued, despite showing impressive gross profit margins of 84.83%.

The investment firm conducted checks with seven HubSpot partners, including four elite partners, spanning global system integrators, digital agencies, and revenue operations consultancies, finding generally constructive feedback about business conditions.

Partners reported steady multi-hub activity, growing interest in artificial intelligence capabilities, and stable deal cycles, suggesting resilient demand for HubSpot’s products despite ongoing economic concerns.

Bookings growth was described as healthy in customer relationship management and automation categories, with several partners indicating growth of 20% or more during the second quarter of the year.

While small and medium-sized business customers continue to show budget caution, partners noted this is primarily manifesting as phased implementation roll-outs rather than complete project cancellations or significant spending reductions.

In other recent news, HubSpot Inc. has been the focus of several analyst reports following its earnings announcements and market developments. Cantor Fitzgerald reiterated its Overweight rating with a price target of $775, expecting HubSpot to exceed second-quarter revenue and earnings per share forecasts. Stifel, while maintaining a Buy rating, lowered its price target to $700, citing mixed adoption of AI tools among partners. UBS also reiterated a Buy rating with a target of $820, highlighting stable demand trends and potential high-teens growth in fiscal year 2025. Oppenheimer maintained an Outperform rating with a $750 price target, noting stabilizing demand trends and improving deal quality. Analysts have expressed optimism about HubSpot’s market position, though concerns about AI adoption and competitive pressures persist. The upcoming INBOUND conference is seen as an opportunity for HubSpot to address these issues and clarify its AI strategy. Additionally, HubSpot’s new AI credits and seat-based pricing are expected to contribute to revenue growth. These developments reflect a complex landscape for HubSpot as it navigates market dynamics and technological advancements.

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