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On Tuesday, JMP analysts reaffirmed their Market Outperform rating and a $24.00 price target on DSP Group (NASDAQ:DSPG) stock, which currently trades at $0.97. The stock has shown remarkable strength, gaining over 34% in the past year according to InvestingPro data. The analysts highlighted Viant Technology’s impressive fourth-quarter results for 2024, which saw contributions excluding Traffic Acquisition Costs (ex-TAC) surpass consensus estimates by 3%. Additionally, the company’s EBITDA exceeded the upper range of their guidance. Trading volume data from InvestingPro shows steady investor interest, with average daily volume of 390,000 shares over the past three months.
Viant Technology, which recently acquired IRIS and Lockr, provided first-quarter guidance for 2025 with contributions ex-TAC that are roughly 7% above consensus. However, their EBITDA guidance aligns with consensus expectations. The acquisitions are believed to present a slight challenge to profitability, yet Viant Technology remains focused on improving its margins throughout 2025.
JMP’s analysis suggests that Viant Technology is excelling in its operations and capturing more of the mid-market brand and agency advertising budgets. The firm anticipates several upcoming catalysts for Viant, including the continued adoption of its Household ID, Direct Access, and ViantAI product suite. Notably, Viant plans to introduce two new AI products in 2025.
The analysts also noted Viant’s advantageous position to benefit from the substantial shift of U.S. linear TV budgets to Connected TV (CTV). This transition represents a potential $47 billion market, as estimated by GroupM, suggesting a favorable outlook for Viant Technology in the evolving advertising landscape. With the stock trading near its 52-week high of $0.99, InvestingPro subscribers can access detailed valuation metrics and growth projections to better evaluate this market opportunity.
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