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On Wednesday, JMP Securities analyst Matthew Condon reaffirmed a Market Outperform rating and a $115.00 price target for Roku Inc. (NASDAQ:ROKU), the streaming platform company. Currently trading at $70.60 with a market capitalization of $10.3 billion, Roku has received a moderate buy consensus from analysts, with price targets ranging from $64.67 to $130.00. According to InvestingPro analysis, the stock appears to be trading below its Fair Value. Condon’s analysis is based on monthly tracking of Roku TV listings across major online retailers, which indicates Roku’s continued leadership in the streaming market, despite growing competition.
Condon’s research involves monitoring the presence of Roku TVs on the first search results page for televisions under $500 on websites such as Amazon (NASDAQ:AMZN), Walmart (NYSE:WMT), Best Buy (NYSE:BBY), and Target (NYSE:TGT). The findings suggest that Roku’s share of listings has increased month-over-month on Amazon and Target, while it has seen a decline on Walmart and Best Buy. InvestingPro data shows Roku’s revenue grew by 18% in the last twelve months, with a healthy gross profit margin of 44%. Subscribers can access 8 additional ProTips and comprehensive financial metrics through the Pro Research Report. Notably, Vizio, recently acquired by Walmart, has made a significant gain in listings on Walmart’s website, though Condon advises caution in declaring a definitive market trend based on this monthly volatility.
The analyst pointed out that since February, Walmart has been stocking Roku-branded TVs in its physical stores, which could potentially enhance Roku’s distribution through this channel. Condon also emphasizes Roku’s user-friendly user experience (UX) as a key differentiator that maintains its appeal.
In conclusion, despite the dynamic competition in the TV operating system market, Roku TVs still hold the largest share of listings on Walmart and Target and are second only to Amazon. This, according to Condon, reinforces the belief that Roku’s position as the leading TV OS remains stable. The company maintains strong financial health with a current ratio of 2.62 and more cash than debt on its balance sheet. For deeper insights into Roku’s valuation and growth prospects, access the full InvestingPro Research Report, part of our coverage of over 1,400 US stocks.
In other recent news, Roku Inc. has been the subject of various analyst evaluations and corporate developments. FBN Securities has initiated coverage with an Outperform rating and set a price target of $93, citing Roku’s initiatives in advertising and revenue streams as potential growth drivers. Meanwhile, Guggenheim analyst Michael Morris maintained a buy rating on Roku, emphasizing confidence in the company’s monetization strategies and its expanding presence in global markets. Despite a reduced price target from $115 to $100, Morris remains optimistic about Roku’s trajectory through 2025.
Additionally, Citizens JMP analyst Matthew Condon reiterated a Market Outperform rating with a $115 price target, highlighting Roku’s strong market presence in budget TVs and the growing engagement of The Roku Channel. On the other hand, Citi analysts have raised their price target from $70 to $103, maintaining a Neutral stance, while acknowledging the stock’s significant rise following Roku’s fourth-quarter results.
In corporate news, Ravi Ahuja, a member of Roku’s Board of Directors, announced his resignation effective June 2025, with the board set to reduce from nine to eight members. This change is part of Roku’s ongoing governance adjustments, with no indication of internal conflict influencing Ahuja’s decision. These developments reflect Roku’s strategic focus and ongoing efforts to enhance its platform and market position.
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