Meta stock resilient on Advantage+ and AI chatbot beta

On Monday, Raymond (NSE:RYMD) James provided insights into the digital advertising performance of major internet companies for the first quarter. The firm highlighted that Meta Platforms Inc (NASDAQ:META). (NASDAQ:FB) is showing resilience in ad spending compared to other social and search platforms, thanks to its Advantage+ program and recent updates to Business Messaging. These updates include a pricing change that allows free service conversations and charges per outbound conversation. Additionally, Meta’s artificial intelligence chatbot is undergoing beta tests, with a potential general availability release in the third quarter of 2023.

Google’s (NASDAQ:GOOGL) search advertising remains robust, driven by its lower-funnel skew, despite the risks posed by AI-driven search competitors. The firm noted that while Click-Through Rates (CTRs) for AI Overviews are lower, the clicks tend to convert at a higher rate. Moreover, the ability to purchase branded keywords mitigates some exposure to AI Overviews. The report also mentioned that while YouTube is more sensitive to brand advertising and is seeing Cost Per Mille (CPM) deflation, the continued shift from linear TV to digital and the combination of Search and YouTube placements in Performance Max campaigns contribute to its resilience.

Amazon (NASDAQ:AMZN), with its impressive $638 billion in revenue and 11% year-over-year growth, continues to see the majority of incremental ad budgets spent on sponsored products, particularly essentials and household goods. The tech giant, currently valued at $1.81 trillion, maintains strong financial health with robust cash flows to cover its moderate debt levels. While Prime Video brand advertising will be facing comparisons to the previous year’s ramp-up of ads, Amazon’s Demand-Side Platform (DSP) is delivering strong Return on Ad Spend (ROAS) for advertisers, benefiting from Amazon’s transactional data. According to InvestingPro analysis, the stock appears undervalued despite trading at a P/E ratio of 30.8, with analysts maintaining a strong buy consensus.Want deeper insights? InvestingPro offers 13 additional investment tips for Amazon, along with comprehensive financial metrics and expert analysis in our Pro Research Report.

Regarding other platforms, Raymond James noted that Reddit experienced a traffic blip at the end of the fourth quarter, which went unnoticed in weekly data reviews by ad agencies. The platform’s relatively low CPMs and ROAS momentum suggest some resilience among smaller platforms. Pinterest (NYSE:PINS) is facing mixed vertical trends, leading to underperformance in the first quarter and budget cuts for the second quarter, although new ad products like Performance+ are driving some gains. Snap Inc . (NYSE:SNAP) received positive commentary on monetizing through sponsored snaps on the chat surface, but the firm’s view on Daily Active User (DAU) growth and audience reach compared to TikTok was mixed.

The report from Raymond James indicates that while there are various challenges and dynamics at play in the digital ad market, certain platforms like Meta and Google are finding ways to maintain their ad revenue streams through innovation and strategic adjustments. For a detailed analysis of these companies and 1,400+ other stocks, including Fair Value estimates and comprehensive financial health scores, visit InvestingPro.

In other recent news, Amazon has been the focus of several analyst assessments and strategic developments. JMP Securities maintained its Market Outperform rating with a price target of $285, emphasizing Amazon’s initiative to integrate non-Amazon products in search results as a potential driver for increased search-related revenue. Meanwhile, TD Cowen adjusted its price target for Amazon to $240 from $265, while maintaining a Buy rating. The firm projected an 8.2% year-over-year revenue growth for the first quarter of 2025, driven by Amazon Web Services and advertising revenue, despite a cautious outlook for the remainder of the year due to macroeconomic concerns.

Goldman Sachs also reiterated its Buy rating with a $255 price target, analyzing the potential impact of new tariffs on Amazon’s first-party eCommerce business. The analysis suggested a possible annualized EBIT impact of $5 billion to $10 billion but noted Amazon’s strategies to mitigate these costs. The company is expected to negotiate with vendors and adjust product pricing to manage the increased expenses.

Additionally, Amazon was part of the Magnificent Seven stocks, which experienced a sell-off amid the imposition of high tariffs by the Trump administration. Amazon’s shares fell significantly, leading to a market value decrease of nearly $190 billion. These developments highlight the complex landscape Amazon navigates, balancing strategic initiatives and external economic pressures.

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