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Investing.com - Citizens JMP reiterated its Market Outperform rating on MNTN Inc (OTC:MNTN) with a price target of $30.00 on Monday. The stock currently trades at $29.53, with analyst targets ranging from $20 to $38. According to InvestingPro, the stock maintains a "GOOD" overall financial health score.
The research firm’s decision follows MNTN’s recent blog post highlighting advertising efficiency gains during Amazon (NASDAQ:AMZN) Prime Day.
According to the blog post, MNTN saw average revenue per advertiser grow 20% year-over-year during the Amazon Prime Day period.
The company also reported that return on advertising spend (ROAS) increased 10% year-over-year during the same promotional event.
Citizens JMP maintained its positive outlook on the stock, keeping both its Market Outperform rating and $30.00 price target unchanged following these performance metrics. Discover more detailed financial metrics and insights with InvestingPro.
In other recent news, MNTN Inc is preparing to release its first earnings report as a public company on August 5, 2025, with JMP Securities predicting results that will surpass both their own and consensus expectations. JMP has raised its price target for MNTN to $30, maintaining a Market Outperform rating. Several financial firms have initiated coverage of MNTN, highlighting its role in the connected television (CTV) advertising market. Tigress Financial Partners issued a buy rating with a $28 price target, emphasizing MNTN’s strengths in democratizing access to premium TV inventory and its AI-driven audience targeting capabilities. Raymond (NSE:RYMD) James also started coverage with an outperform rating and a $27 price target, noting MNTN’s focus on small and medium-sized businesses as a growth area. Susquehanna gave a positive rating with a $38 price target, citing MNTN’s leadership in performance marketing for CTV. Meanwhile, Citi provided a neutral rating with a $22 price target, highlighting the company’s strategy of targeting small and medium-sized businesses that are new to television advertising. These developments underscore MNTN’s strong presence in the growing CTV advertising sector.
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