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Investing.com - Electronic Arts (NASDAQ:EA), currently trading at $171.55 and showing strong momentum with a 31.36% gain over the past six months, maintained its Outperform rating and $185.00 price target at Oppenheimer, following strong beta performance metrics for Battlefield 6. According to InvestingPro data, the $42.87B gaming giant maintains a GOOD financial health score despite trading above its Fair Value.
According to Oppenheimer, Electronic Arts revealed in a community update that players spent 92.4 million gameplay hours during the Battlefield 6 open beta, setting "a new franchise record for most players in Battlefield beta history."
While EA did not explicitly disclose the total player count, Oppenheimer estimates the Battlefield 6 beta attracted approximately 18.7 million players across all platforms by comparing the data to previous game beta disclosures.
The research firm notes this estimated player base is 42% higher than that of Battlefield 1, suggesting strong interest in the upcoming title.
Oppenheimer also pointed to the negative reception of competitor Call of Duty: Black Ops 7’s trailer, which has received the most unfavorable thumb-up/thumb-down ratio in Call of Duty history, potentially creating a more favorable competitive environment for Battlefield 6’s release.
In other recent news, Electronic Arts reported significant developments that may interest investors. Oppenheimer reiterated its Outperform rating on Electronic Arts, raising its estimate for Battlefield 6 open beta participants from 5 million to over 20 million players, which indicates strong engagement. Meanwhile, DA Davidson adjusted its price target for Electronic Arts from $150 to $160, reflecting increased confidence in the company’s outlook despite some concerns about future challenges. Raymond (NSE:RYMD) James maintained its Market Perform rating, suggesting that Battlefield 6 could attract players due to a perceived weak year for a competing franchise.
Additionally, Electronic Arts announced a partnership with the National Hockey League to integrate advanced player tracking data into NHL 26, marking a new level of realism in their sports games. The company also amended its Change in Control Severance Plan to include a pro rata bonus for employees in the year of employment termination. During its annual meeting, shareholders elected several directors, including Kofi A. Bruce and Rachel A. Gonzalez, with a strong majority vote. These developments highlight Electronic Arts’ strategic moves and potential growth opportunities in the gaming industry.
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