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Investing.com - Piper Sandler has reiterated an Overweight rating and $150.00 price target on e.l.f. Beauty (NYSE:ELF), currently trading at $127.13, following the company’s recent 8-K filing for its rhode brand. According to InvestingPro data, analyst consensus remains strongly bullish with targets ranging from $128 to $170.
The 8-K filing revealed rhode standalone financials for the six months ended June 2025, showing revenue of approximately $40 million in the first fiscal quarter of 2026, compared to an implied $62 million in the fourth fiscal quarter of 2025.
Piper Sandler noted that rhode’s quarterly performance came in below buy-side expectations, which had increased following the brand’s record launch at Sephora last month.
The research firm attributed the quarterly volatility to rhode being a small brand with limited historical data, suggesting the brand should follow e.l.f.’s seasonality where the fourth quarter is typically 10 percentage points stronger than the first quarter.
Piper Sandler has updated its bottom-up sales projections for rhode, raising its fiscal year 2026 estimate by $5 million, and noted that e.l.f. is demonstrating the best elasticity compared to its competitive set, with scanner data showing improvement in the second quarter of fiscal 2026. With the next earnings report due on November 5, investors can access comprehensive analysis and 16 additional key insights through InvestingPro’s detailed research reports.
In other recent news, e.l.f. Beauty disclosed additional financial details about its acquisition of the skincare brand rhode, which generates $212 million in annual sales for the fiscal year 2025. Following this disclosure, UBS maintained a Neutral rating on e.l.f. Beauty with a $150.00 price target. Meanwhile, Morgan Stanley raised its price target for e.l.f. Beauty to $170.00, maintaining an Overweight rating due to the upside potential from the rhode skincare line and strong performance at Sephora. Jefferies also reiterated a Buy rating on e.l.f. Beauty, highlighting rhode’s successful launch at Sephora, which achieved over $10 million in sales within two days.
Additionally, e.l.f. Cosmetics launched the ’Animal Intelligence’ campaign, featuring popular pet influencers to promote animal welfare. This initiative invites fans to submit pet photos for a chance to be featured in future campaigns. In another development, Jamieson Wellness appointed Gayle Tait to its Board of Directors, effective October 27, 2025. Tait brings over 25 years of experience in digital and consumer packaged goods, having previously held executive roles at Google Play and L’Oréal UK.
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