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Roku stock gains market share as "most used TV set brand," Citizens JMP reiterates

Published 14/07/2025, 11:20
Roku stock gains market share as "most used TV set brand," Citizens JMP reiterates
ROKU
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Investing.com - Citizens JMP reiterated a Market Outperform rating and $95.00 price target on Roku Inc. (NASDAQ:ROKU) on Monday. The target represents modest upside from the current price of $88.99, with InvestingPro data showing the stock has already gained over 45% in the past year.

According to a survey published in Hub Research’s "2025 Evolution Of The TV Set" report, Roku TV doubled its share as "the most used TV set brand" from 4% in 2024 to 8% in 2025.

The report indicates that Roku-branded TVs are growing in popularity with increased distribution across retail channels.

Citizens JMP noted that while Onn is transitioning to SmartCast, Roku’s branded TV success demonstrates the company’s ability to mitigate potential impacts from this change.

The firm maintained its positive outlook on Roku stock with the unchanged $95.00 price target, reflecting confidence in the company’s market position despite competitive shifts in the smart TV landscape.

In other recent news, Roku Inc. has been the focus of several analyst updates and strategic developments. KeyBanc upgraded Roku’s stock rating to Overweight, setting a price target of $115, citing the company’s potential for advertising growth and a promising partnership strategy. Needham also raised its price target for Roku to $100, highlighting improved labor productivity, with revenue per full-time employee rising by 34% between 2021 and 2024. Citizens JMP reiterated its Market Outperform rating with a $95 price target, noting Roku’s significant market penetration and potential for platform monetization improvements. Citi increased its price target to $84 following Roku’s new partnership with Amazon (NASDAQ:AMZN), which aims to enhance advertising capabilities. Benchmark reiterated its buy rating with a $130 price target after the Amazon DSP partnership, suggesting potential future collaborations. These developments indicate a strong focus on strategic partnerships and operational efficiency, which analysts believe could drive future growth for Roku.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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