Stifel lowers BigCommerce stock price target to $8 on rebranding news

Published 31/07/2025, 16:22
Stifel lowers BigCommerce stock price target to $8 on rebranding news

Investing.com - Stifel lowered its price target on BigCommerce Holdings (NASDAQ:BIGC) to $8.00 from $9.00 while maintaining a Buy rating on Thursday. The stock, currently trading at $5.05, sits near its 52-week low of $4.73, though InvestingPro analysis suggests the company is slightly undervalued at current levels.

The research firm’s adjustment follows BigCommerce’s announcement that it is rebranding its corporate parent from BigCommerce to Commerce (CMRC), which the company believes better reflects its positioning in an "agentic commerce world."

BigCommerce delivered quarterly results that met Wall Street expectations for the third quarter of 2025, with what Stifel described as "a clean print across the board."

The company has completed its go-to-market restructuring and is preparing to launch new self-serve offerings, positioning itself in the early stages of agentic commerce development.

Despite the price target reduction, Stifel continues to view the risk/reward profile of BigCommerce shares favorably, anticipating modest top-line acceleration with meaningful margin improvements over the mid-term.

In other recent news, Commerce reported its Q2 2025 earnings, revealing a revenue of $84.4 million, which slightly exceeded the analysts’ forecast of $83.3 million. The company also met its earnings per share (EPS) estimate exactly at $0.04. This earnings report indicates a steady financial performance for the quarter. Additionally, the company recently underwent a rebranding, changing its name from BigCommerce to Commerce. While the stock experienced a notable pre-market increase following the earnings announcement, this article focuses on the company’s financial results. Analyst firms have not provided any recent upgrades or downgrades for Commerce’s stock. These developments highlight the company’s stable financial position and recent strategic changes.

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