Take-Two Interactive stock price target raised to $284 by TD Cowen

Investing.com - TD Cowen raised its price target on Take-Two Interactive (NASDAQ:TTWO) to $284.00 from $259.00 on Thursday, while maintaining a Buy rating on the video game publisher’s stock. The stock, currently trading at $255.79 with a market cap of $47.15 billion, has delivered an impressive 62.32% return over the past year.

The price target increase reflects continued strong performance from Take-Two’s NBA 2K franchise and mobile gaming operations, according to the research firm.

TD Cowen also substantially raised its expectations for Grand Theft Auto VI’s live service revenue potential, suggesting the consensus bullish outlook might represent the base case scenario rather than an optimistic view.

The new price target represents a multiple of 19 times the firm’s estimated FY28 EBITDA for Take-Two Interactive .

The research firm noted that while its previous estimate for GTA VI live service run-rate was around $1.8 billion, there are potential outcomes that could exceed even higher expectations, particularly if the game includes a user-generated content service or marketplace.

In other recent news, Electronic Arts will be acquired by an investor consortium for $210 per share in cash, valuing the company at approximately $36 billion. The consortium includes Saudi Arabia’s Public Investment Fund, Silver Lake, and Affinity Partners. Meanwhile, Take-Two Interactive has seen its stock price target raised to $300 by both Benchmark and DA Davidson, with both firms maintaining a Buy rating. Benchmark cited Take-Two’s strong fiscal first quarter and raised full-year guidance, despite some underperformance in recent titles. DA Davidson’s analysis pointed to record engagement levels for NBA 2K as a factor in their decision.

Take-Two Interactive also announced the adoption of a nonqualified deferred compensation plan for key employees, effective September 1, 2025. This plan allows a select group of management and highly compensated employees to defer a portion of their compensation. In other developments, OpenAI plans to monetize its video generation technology and share revenue with content rightsholders. CEO Sam Altman noted that user engagement with their video tools has exceeded expectations.

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