Tigress Financial lifts Booking Holdings target to $6,100

Published 09/05/2025, 15:30
Tigress Financial lifts Booking Holdings target to $6,100

On Friday, Tigress Financial Partners increased their price target on Booking Holdings stock (NASDAQ:BKNG) to $6,100, upholding a Strong Buy rating. The $164.75 billion market cap company, currently trading at $5,063, has received strong support from analysts, with an average consensus recommendation of 1.77 (Strong Buy). The firm’s analysis highlighted Booking Holdings’ advancements in artificial intelligence (AI) as a key factor in enhancing the company’s sales growth and operating efficiency. The analyst praised the travel giant’s AI-driven functionality, global market leadership, and portfolio of dominant brands for their role in driving market resilience and growth.Want deeper insights? InvestingPro offers comprehensive analysis with 12+ additional expert tips for BKNG.

Booking Holdings’ strategic focus on AI has been credited with improving sales growth and operational efficiencies. The company demonstrates exceptional operational excellence with an impressive 86.63% gross profit margin and a perfect Piotroski Score of 9, indicating strong financial strength. The company’s lean asset model and low capital intensity are seen as instrumental in delivering substantial returns on capital and propelling positive business performance trends. According to Tigress Financial, these factors, combined with Booking Holdings’ global diversification and diversified brand portfolio, position the company well to withstand any potential downturns in consumer travel spending.

The company’s broad international reach and increasing travel demand are expected to support continued market share gains. With a "GREAT" financial health score from InvestingPro and solid revenue growth of 9.47%, the ongoing investments in AI and operational efficiencies, along with expanding inventory, are anticipated to provide a buffer against any slowdown in the travel sector. Tigress Financial also noted Booking Holdings’ robust financial position, characterized by a strong balance sheet and healthy cash flows, which are expected to fund further growth initiatives, share repurchases, and the company’s recently announced initial dividend yield of 0.74%.Discover more detailed insights in BKNG’s comprehensive Pro Research Report, available exclusively on InvestingPro, along with 1,400+ other top US stocks.

Booking Holdings has been included in Tigress Financial’s Research Focus List and is part of their Focus Opportunity (SO:FTCE11B) Portfolio, reflecting the firm’s confidence in the company’s prospects. The raised price target and sustained Strong Buy rating indicate the firm’s belief in Booking Holdings’ potential for continued success in the competitive travel industry.

In other recent news, Booking Holdings has reported notable earnings and revenue results. The company experienced a 9% growth in alternative accommodations listings and a 12% increase in room nights, alongside a significant 45% surge in air ticket sales. Booking Holdings has adjusted its financial guidance, now expecting mid to high single-digit growth in gross bookings and revenue, with low teens growth for adjusted earnings per share. Analyst firms have responded to these developments with various adjustments to their price targets. UBS raised its target to $5,750, citing Booking’s diversified global presence and strategic expansion. Benchmark also increased its target to $6,000, noting the company’s better-than-expected profitability. Cantor Fitzgerald adjusted its target to $4,440, maintaining a Neutral rating, while JPMorgan increased its target to $5,360, highlighting the company’s stable global leisure travel demand. Lastly, Goldman Sachs raised its target to $4,680, focusing on Booking Holdings’ strategic investments and AI integration efforts. These recent developments reflect a generally positive outlook from analysts, who emphasize the company’s ability to navigate economic uncertainties.

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