UBS maintains Apple stock Neutral with $210 target

Published 09/06/2025, 15:10
© Reuters.

These findings provide a snapshot of current consumer sentiment and market trends as they relate to Apple’s iPhone, one of the company’s key products. Trading at a P/E ratio of 31.87, Apple continues to command premium market valuations despite seeing an 18.37% decline in its stock price year-to-date. For deeper insights into Apple’s valuation metrics and future growth potential, consider exploring the comprehensive Pro Research Report available on InvestingPro, which covers over 1,400 top US stocks with expert analysis and actionable intelligence. Trading at a P/E ratio of 31.87, Apple continues to command premium market valuations despite seeing an 18.37% decline in its stock price year-to-date. For deeper insights into Apple’s valuation metrics and future growth potential, consider exploring the comprehensive Pro Research Report available on InvestingPro, which covers over 1,400 top US stocks with expert analysis and actionable intelligence.

These findings provide a snapshot of current consumer sentiment and market trends as they relate to Apple’s iPhone, one of the company’s key products. Trading at a P/E ratio of 31.87, Apple continues to command premium market valuations despite seeing an 18.37% decline in its stock price year-to-date. For deeper insights into Apple’s valuation metrics and future growth potential, consider exploring the comprehensive Pro Research Report available on InvestingPro, which covers over 1,400 top US stocks with expert analysis and actionable intelligence.

Another finding from the survey indicated that the average age of an iPhone within the user base has risen to 22.9 months, up from 21.0 months last year and 21.8 months in the previous survey. This trend suggests that users are holding onto their iPhones for longer periods before upgrading.

Despite the challenges in China, iPhone retention rates in the U.S. have remained robust at approximately 88%. However, in China, where Apple has encountered competitive and macroeconomic challenges, the retention rate is around 75%.

The survey also touched on consumer interest in next-generation artificial intelligence smartphones. It found that net interest in a GenAI smartphone is highest in China, at about 74%. In contrast, interest in other regions, including the U.S., is relatively subdued, with a tepid response to Apple’s Intelligence features.

These findings provide a snapshot of current consumer sentiment and market trends as they relate to Apple’s iPhone, one of the company’s key products.

In other recent news, Apple Inc (NASDAQ:AAPL). has seen a range of analyst opinions and market developments. Wedbush analysts have maintained an Outperform rating with a $270 price target, highlighting optimism around Apple’s AI strategy ahead of its Worldwide Developers Conference. Meanwhile, KeyBanc analysts reiterated a Sector Weight rating, noting that May’s spending trends suggest strength in iPhone and hardware revenue, though they remain cautious about Apple’s valuation. UBS analysts have kept a Neutral rating with a $210 price target, observing 13% year-over-year growth in App Store revenue for May, despite challenging comparisons ahead. Morgan Stanley (NYSE:MS) analysts have maintained an Overweight rating and a $235 price target, citing a 10% year-over-year growth in U.S. App Store revenue, which has exceeded forecasts. However, Needham analysts have downgraded Apple to a Hold rating due to concerns over valuation and competitive pressures, suggesting a stock price between $170 and $180 might be more attractive. These recent developments reflect a mix of optimism and caution among analysts regarding Apple’s financial and strategic outlook.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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