UBS maintains Mattel stock Buy rating, $29 price target

Published 06/05/2025, 16:20
© Reuters.

On Tuesday, UBS analyst Arpine Kocharyan reiterated a Buy rating and a $29.00 price target on Mattel Inc . (NASDAQ: NASDAQ:MAT) shares, representing a 73% upside from the current price of $16.74. According to InvestingPro data, analysts maintain a strong buy consensus with price targets ranging from $17 to $30. Kocharyan highlighted Mattel’s recent performance, noting the toy manufacturer’s quarter results surpassed expectations in terms of revenue and profit margins. The company maintains healthy fundamentals with a robust gross profit margin of 50.9% and strong liquidity, as indicated by a current ratio of 2.38. Kocharyan’s analysis indicated a positive trend in retail sales moving into the second quarter, even after adjusting for the shift in Easter timing, which was estimated to affect demand by approximately 2-3 percentage points.

Despite Mattel pausing its financial guidance for the fiscal year 2025, the company conveyed an optimistic outlook on its ability to manage the full impact of tariffs that year. According to the analyst, Mattel did not experience any tariff-related impact in the first quarter, and the second quarter would also remain unaffected due to existing inventory. However, starting in the third quarter, Mattel anticipates tariff costs to be around $270 million, potentially affecting earnings per share (EPS) by approximately $0.62.

Kocharyan’s estimates suggest that the annualized impact of tariffs could reach between $350 million to $400 million. Nevertheless, Mattel has expressed confidence in its mitigation strategies, which are expected to neutralize the tariff impact in the second half of the year and proportionally cover the annualized effect on a full-year basis. This proactive approach by Mattel has been factored into UBS’s continued positive rating and price target for the company’s stock.

In other recent news, Mattel Inc. reported its first-quarter 2025 earnings, which outperformed Wall Street projections. The company achieved an adjusted earnings per share (EPS) of -$0.05, surpassing the anticipated -$0.09, and recorded revenue of $827 million, exceeding the forecasted $786.01 million. Additionally, Mattel repurchased $160 million in shares during the quarter. Analysts at Citi have shown confidence in Mattel by raising the stock price target to $22, maintaining a Buy rating, following the company’s strong quarterly performance. Meanwhile, Morgan Stanley (NYSE:MS) increased its price target to $17, maintaining an Equalweight rating, citing Mattel’s ability to manage costs despite pausing its full-year guidance due to economic uncertainties. The company expressed its capability to counterbalance additional tariff-related expenses and is implementing strategies to diversify its manufacturing base beyond China. These developments highlight Mattel’s strategic actions to navigate challenges and capitalize on growth opportunities.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.