Viant stock price target maintained at $24 by JMP on CTV data efforts

Published 16/06/2025, 10:16
Viant stock price target maintained at $24 by JMP on CTV data efforts

Citizens JMP maintained its Market Outperform rating and $24.00 price target on Viant Technology Inc (NASDAQ:DSP) Monday. According to InvestingPro data, the company maintains strong financial health with a current ratio of 2.71 and appears undervalued based on its Fair Value analysis.

The research firm cited Viant’s strategic acquisition of IRIS.TV as an attempt to address a critical industry challenge in connected TV (CTV) advertising. The company’s solid financial position, with more cash than debt on its balance sheet, supports its strategic initiatives.

JMP identified "the lack of show-level data" as a key factor limiting budget allocation to CTV advertising platforms.

The firm noted that while Viant works to solve this issue through its IRIS.TV acquisition, many publishers are still developing infrastructure to support real-time programmatic buying.

JMP specifically mentioned Disney (NYSE:DIS) and its DRAX platform as another example of a company building systems to enhance programmatic advertising capabilities in the CTV space.

In other recent news, Viant Technology Inc. reported its first quarter 2025 earnings, significantly outperforming analysts’ expectations. The company posted an earnings per share of $0.03, defying projections of a $0.07 loss, while revenue soared to $70.6 million, surpassing the anticipated $41.58 million. Additionally, Viant’s adjusted EBITDA saw a 76% increase, reaching $5.4 million. The company also provided strong guidance for the second quarter, with revenue expected between $77 million and $80 million, indicating a 19% year-over-year growth. Meanwhile, Scotiabank (TSX:BNS) adjusted Viant’s price target from $27 to $26 but maintained a Sector Outperform rating, acknowledging the company’s robust performance amidst challenging market conditions. In governance updates, Viant stockholders ratified the selection of Deloitte & Touche LLP as the independent auditor for the fiscal year ending December 31, 2025, and elected Max Valdes as a Class I director. Furthermore, Brett Wilson was appointed as a Class II director and member of the Audit Committee, aligning with Viant’s strategic vision to enhance leadership and oversight. These developments underscore Viant’s commitment to strengthening its market position and governance practices.

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