A2Z Cust2Mate signs deal to advertise Lego products on smart carts

Published 01/10/2025, 14:08
© A2Z Smart Technologies PR

ONTARIO - A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ), a retail technology company with a market capitalization of $334 million and an impressive 335% stock return over the past year, has reached an agreement to advertise Lego products across its smart shopping carts in Israel, the company announced Wednesday.

The deal will feature Lego product campaigns with QR codes and shoppable links across up to 5,000 smart carts at Yochananof, described as Israel’s top supermarket chain. The multi-year partnership includes both guaranteed minimum payments and a dual revenue model combining cost-per-thousand impressions (CPM) with commissions on completed transactions. According to InvestingPro data, the company maintains a healthy financial position with more cash than debt on its balance sheet and a strong current ratio of 3.29.

This marks the company’s third retail media partnership in three weeks, following agreements with Toys "R" Us Israel and The Red Pirate.

"This agreement allows us to continue to expand our smart cart marketplace that transcends traditional advertising, driving recurring revenue for ourselves and our partners," said Gadi Graus, CEO of A2Z Cust2Mate.

The smart carts enable in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving customized offers. According to the company, the technology also generates first-party data insights at a time when third-party cookies are becoming less available.

A2Z Cust2Mate Solutions Corp. develops smart cart technology for retail environments, with features that include interactive displays, personalized recommendations, and seamless payment options. The company’s modular panels can also be retrofitted to existing shopping cart fleets.

The information in this article is based on a company press release statement. InvestingPro analysis shows A2Z’s revenue growing at 19% year-over-year, with analysts forecasting 95% growth in the current fiscal year. For deeper insights into A2Z’s growth prospects and 8 additional exclusive ProTips, visit InvestingPro.

In other recent news, A2Z Cust2Mate Solutions Corp. has successfully raised $45 million through an upsized and oversubscribed public offering, pricing 5,625,000 common shares at $8.00 per share. This funding round, anchored by Wellington Management and other financial institutions, aims to support the company’s smart cart expansion. Additionally, A2Z Cust2Mate has secured rights to monetize retail media and digital services on its smart shopping carts deployed at Yochananof supermarket chain in Israel. This follows a significant $55 million purchase order for smart carts from Yochananof. Benchmark has reiterated its Buy rating and $20.00 price target for A2Z Smart Technology Corp., highlighting the potential revenue from retail media opportunities. The firm estimates that this could generate between $60 million and $300 million in annual revenue, depending on the number of carts in circulation. These developments emphasize the company’s strategic moves to enhance its market position and revenue streams.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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